Critiquing A Qualitative And Quantitative Study - 912 Words

Critiquing of a Qualitative and Quantitative Study The purpose of this paper will be to present the contrasts in the type of information that was gained while reviewing two studies. The studies reviewed were a qualitative study and a quantitative study. The general advantages and disadvantages of the two types of studies will also be presented. Qualitative and quantitative studies both have a place in research, even though the two study designs take a very different approach to research. Lastly, a response will be given in support of the qualitative research being beneficial to the world of science. Contrasts in Qualitative versus Quantitative Research The qualitative study by Madigan, Fleming, McCann, Wright, and MacAuley (2007), explored the general practitioner’s (GPs) knowledge, attitudes, and skills related to enteral feeding in the community. A qualitative study is subjective and focuses on describing a problem or a condition from the point of view of those who have experienced the problem or issue (Pilot Beck, 2012). The information in the study was more in-depth, less generalizable while using a smaller sample size. The sample size is based on informational needs. When saturation has been achieved, there are no more occurring themes and redundancy is present, the researchers can stop looking for participants. Semi-structured one-on-one interviews were the method of choice when conducting this study. Open-ended questions were used during the interviewShow MoreRelatedCritiquing Quantitative, Qualitative, Or Mixed Methods1135 Words   |  5 Pages Critiquing Quantitative, Qualitative, or Mixed Methods Studies Paper Quantitative and qualitative research studies are both significant in nursing. In this paper, I will be critiquing two articles using both approaches. 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The articles that were chosen for us to critique are The Effects Of Crossed Leg On Blood Pressure Measurement, which is the quantitative study and The Experience Of Patients Undergoing Awake CraniotomyRead MoreCritiquing Qualitative and Quantitative Research1465 Words   |  6 PagesUnit 6: Critiquing Qualitative and Quantitative Research Kaplan University July 16, 2013 Unit 6 Critiquing Qualitative and Quantitative Research The research conducted by Foster-Fitzpatrick, Ortiz, Sibilano, Marcantonio and Braun (1999) is a quantitative study of the significance of crossing the legs while blood pressure is being measured. The purpose of the research was to determine whether leg-crossing impacted the results of blood pressure measurements. 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The framework presented inRead MoreThe Situation, Background, Assessment And Recommendation ( Sbar ) Model For Communication Between Health Care Professionals820 Words   |  4 Pages This writer has chosen for critique of quantitative article on â€Å"The Situation, Background, Assessment and Recommendation (SBAR) Model for Communication Between Health Care Professionals: A Clinical Intervention Pilot Study â€Å" by Blom, Petersson, Hagell, Westergren, 2015. Critiquing is a systematic method of Michael Coughlan, Patricia Cronin, Frances Ryan appraising the strengths and limitations of a piece of research in order to determine its credibility and/or its applicability to practiceRead MoreA Research Study On Sedation Management799 Words   |  4 Pagesof both quantitative and qualitative research offer valuable information to the health sciences. There are circumstances when certainty is necessary, and a quantitative design is needed. In contrast, there are times when an understanding of the quality of a particular social interaction is needed. The paper will apply a quantitative and a qualitative research article to the topic of sedation management to help validate meaning gleaned from two different research designs. Quantitative Design Read MoreResearch Critique3346 Words   |  14 Pagesthat all research is critically examined in order to assess quality and applicability (Playle 2000). Furthermore, Adams (1999) also states that by critiquing a piece of research, you can look objectively at the evidence and determine what it means, and whether it is relevant to your area of practice. Caldwell, Henshaw and Taylor (2011) define critiquing as the ability to critically appraise a published piece of research by identifying its strengths and weaknesses and by forming judgements concerningRead MoreThe Learning Goals For A Professional Nurse987 Words   |  4 Pagesof research studies. Individuals attempting to research a problem and those reading and studying the research data must be able to determine the primary goal of the study to determine its relevance to the situation. Module four will provide the needed insight in the quest for achieving this learning goal. The second learning goal for this course centers on the subjects of qualitative and quantitative research. According to the Qualitative Research Consultants Association, qualitative research isRead MoreAnalyzing Different Approaches Of Sampling885 Words   |  4 Pagesof selecting a portion of the population that is being studied to represent the attributes of the entire populations ( Polit Beck, 2014). The different strategies of sampling includes: 1. Probability sampling is typically used in quantitative research studies (Polit Beck, 2014). 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Food Security Free Essays

Kirsten Highsmith February 1,2013 Eng Humanities 2-1 Etymology Imperialism 1. (Noun): A policy of extending a country’s power and influence through diplomacy or military force; (Noun) The system, policies, or practices of such a government; (noun) an instance or policy of aggressive behaviour by one state against another 2. Imperialism originated in 1826 in a Napoleonic context, â€Å"advocacy of empire,†also of Rome and of British foreign policy, from imperial and -ism. We will write a custom essay sample on Food Security or any similar topic only for you Order Now At times in British usage with a neutral or positive sense relating to national interests or the spread of the benefits of Western civilization. . Imperialism is still in use. 4. Although Imperialism originated in 1826 it was first recorded 1878. It was picked up in Communist jargon by 1918. The term Imperialism applied to Western political and economic dominance in the 19th and 20th centuries. (etymonline. com) 5. A modern, interesting use of the word is that â€Å"Imperialism† is the name of a turn-based Strategy video game. Matrix 1. (Noun): An environment or material in which something develops; (Noun): A mass of fine-grained rock in which gems, crystals, or fossils are embedded; (Archaic)The womb; Archaic)The formative cells or tissue of a fingernail, toenail, or tooth; (Noun) A rectangular array of numeric or algebraic quantities subject to mathematical operations 2. Matrix originates from the Latin, female animal used for breeding, parent plant, from matr-, mater. Its first known use is 1555. Its also from the Old French word matrice. 3. Matrix is still in use, except for the third definition listed above. 4. â€Å"Matrix† is the Latin word for womb, and it retains that sense in English. It can also mean more generally any place in which something is formed or produced. The term â€Å"matrix† for an rray of numeric or algebraic quantities subject to mathematical operations was introduced in 1850 by James Joseph Sylvester. (ualr. edu) 5. A modern or interesting use of the term â€Å"Matrix† is that â€Å"Matrix† is the name of the brand new 2012 Toyota sports Car Sugar 1. (noun): A sweet crystalline substance obtained from various plants; (noun):Used as a term of endearment or an affectionate form of address; (noun): A psychoactive drug in the form of white powder 2. Sugar first originated in the late 13 century, â€Å"sugre†, from Old French. Its Medieval Latin word was succarum, and its Arabic word being sukkar 3. Sugar is still in use. . Sugars Old World home was India and it remained exotic in Europe until the Arabs began to cultivate it in Sicily and Spain; not until after the Crusades did it begin to rival honey as the West’s sweetener. 5. A modern or interesting use of the term sugar is that it is the name of a American alternative rock band which was first formed in 1992. Necromancer 1. (noun): A person who practices necromancy; a wizard or magician 2. Necromancer originated in c. 1300, from the Old French word nigromansere, 3. Necromancer is still in use. 4. The word necromancer is adapted from the word necromancy meaning a form of magic nvolving communication with the deceased. The word â€Å"necromancy† is adapted from Late Latin necromantia. Early necromancy volved from shamanism, which calls upon spirits such as the ghosts of ancestors. 5. A modern or interesting fact about the word necromancer is that in the popular video game Guild Wars a necromancer is a playab le character who can call on the spirits of the dead, and even death itself, to overpower enemies and assist allies. Works Cited 1. â€Å"Dictionary. com. † Thesaurus. com. N. p. , n. d. Web. 17 Jan. 2013. 2. â€Å"Etymology. † Behind the Name:. N. p. , n. d. Web. 17 Jan. 2013. 3. EtymologyAbout Our Definitions: All Forms of a Word (noun, Verb, Etc. )Merriam-Webster. Merriam-Webster, n. d. Web. 17 Jan. 2013. 4. â€Å"Online Etymology Dictionary. † Online Etymology Dictionary. N. p. , n. d. Web. 17 Jan. 2013. 5. Dictionary. com. Dictionary. com, n. d. Web. 17 Jan. 2013. Kirsten Highsmith February 1, 2013 Humanities II 2-1 Food Security in Sub-Saharan Africa Food Security can be translated into many different definitions. Webster’s definition of it is, â€Å"Food security refers to the availability of food in sufficient quantity in a safe and nutritious form and one’s access to it for a healthy and active life. This definition for food security clearly sets out the different sections involved when discussing food security, globally. These sections include many different aspects of food security. For example: the physical availability of food, and economic access to food, and the sustainability of these aspects to deliver adequate levels of food security. â€Å"In Sub-Saharan Africa today, almost 33 percent of the population of sub-Saharan Africa lack sufficient food security†( â€Å"Achieving Food Security in Africa: Challenges and Issues†1). The region of Africa as a whole remains constant to frequent food crises and famines hich are triggered by droughts, floods, and economic downturns. Food Security in sub-Saharan African households has been lowered because of the countries inability to produce the right resources to import food. Sub-Saharan Africa is dependent on agriculture which is most vulnerable to climate change making many methods of development futile but few methods supply satisfactory results. The use of agriculture can improve food security in sub-Saharan Africa by changing to different farming techniques such as using mulching, composting and crop rotation. Mulching in Africa can help improve food security in a multitude of ways. Mulches are materials placed over the soil surface to mainta in moisture†(treesaregood). By using mulching plants and vegetables are able to contain moisture even under extreme weather conditions. This is beneficial to Sub-Saharan Africa because of the many droughts they get, it is harder for plants and vegetables to grow and soon end up dying. By maintaining water plants are able to grow healthier and stronger. Water conservation is not the only thing mulching can help with. â€Å"Coupled with conserving moisture mulching prevents the compression and crusting of the soil aused by watering, and rain†( Russell). Because of the unpredictable rain in the Sub-Saharan, the soil is compressed and losses water which leads to the drying out and crusting of plants. By using mulching it helps stops moisture from traveling up through the soil, and leaving behind the dissolved minerals as a crust which would have blocked the plants from growing to the surface. Mulches also provide food for earth worms. â€Å"Earthworms are a valuable resour ce in the garden, Earthworms tunnel deep into the soil allowing air and water to easily reach plant roots†( mulchingaround). By mulch attracting earthworms plants are able to obtain water and oxygen easier which allows the soil to become richer and grow faster, which is exactly what the soil in the Sub-Saharan needs. Mulching helps improve food security by allowing plants and vegetables in the Sub-Saharan to grow at a faster rate which can be harvested and available more to different parts of the region. Tons of waste is generated through Africa and usually ends up in wastelands or turned into open dumps. Composting is an easy way of getting rid of waste in the Sub-Saharan and at the same time helping the environment. Composting is to fertilize with a mixture of decaying organic matter. †(Dictionary). Compost decomposes all the organic material and creates soil. By creating soil, it allows for a lot more room to plant and grown food making it widely available and easy to access. . â€Å"Small-scale farmers in Sub-Saharan Africa and the entire African continent can improve yields by up to 100% throug h combining fertilizer micro dosing and manures application†( New Farming Techniques Help Improve Food Security). By adding different types of compost together farmers in the Sub-Saharan can help improve soil and plant growth by 00%, this percentage can drastically help improve food security all over the African region by using organic materials to help create compost. By using compost, Africa’s plant growth can improve by enriching the soil that it gets its nutrients from. â€Å"Compost also has the benefit of adding organic matter to the soil†( The New Vision for Agriculture: Transforming agriculture through collaboration). By adding organic material to soil it gives it the nutrients it needs to grow faster and helps contain water. There have also been new methods of composting called a â€Å"Compost toilet†. Composting toilets are toilet systems which treat human waste by composting and dehydration to produce a useable end-product that is a valuable soi l additive†( What is a Composting Toilet? ). Compost toilets allow waste entering the toilet to be evaporated into the atmosphere through the vent leaving amount of soil to be used as a natural fertilizer. As helpful as compost toilets are they are quite expensive which makes it harder for Sub-Saharan to use and can slowly but surely improve the food security issue. Crop rotation in sub-Saharan Africa isn’t anything new and has been allowing a more diverse roup of foods to grow which expands the choice of food. â€Å"A crop rotation is a series of different crops planted in the same field following a defined seasonal order† (merriam-webster). There is a wide diversity of cropping systems in sub-Saharan Africa. â€Å"A three years’ trial was held in a farmers’ field in Ghana to study the effect of sole crops â€Å"crops that are grown alone† compared to conventional crop rotation†( Magdoff). The studies showed that crop rotation allowed a faster growing and more diverse choice of food by using crop rotation. Through rotations, labor is educed and better distributed throughout the year allowing for a more organized labor structure. â€Å"Crop rotation can also balance the production of residues by alternating crops that produce few and or short-lived residues†(Toensmeier). This allows a lesser amount residues left over and allows them to be removed. With more residue removed it easier to grow more plants as well. â€Å"Many crops may have positive effects on succeeding crops in the rotation, leading to greater production overall†(Kroeck). Because of the positives effects of crop rotation sub-Saharan Africa has made it one of its number one food security support methods. By allowing greater production crop rotation allows for better access to food and availability which increase the amount of food security in the Sub-Saharan and other counties. There are many different reasons why Sub-Saharan Africa suffers from low food security one of them being the effect of greenhouse gases on the environment. â€Å"Greenhouse gas emissions per person from urban waste management activities are greater in sub-Saharan African countries than in other developing countries, and are increasing as the population becomes more urbanized†( waste management through composting in Africa). As Africa becomes more rbanized the waste becomes greater and harder to contain. The waste from greenhouse gasses effects the agriculture making it hard to grow food, which lowers its food security even more. Climate change also plays a huge role in agriculture. â€Å"African countries are particularly vulnerable to climate change because of their dependence on rain fed agriculture, high levels of poverty†(Impact of Climate Change on Agriculture). Because of the ever changing climate and the dependence on rain, it makes agriculture hard to become fully sufficient, if the crops aren’t getting enough rain and minerals needed. Manpowered labor is a necessity in increasing food security through agriculture. â€Å"It is to be expected that the HIV/AIDS epidemic will cause serious damage to the agriculture sector in those countries, especially in countries that rely heavily on manpower for production. †( V. IMPACT ON AGRICULTURE). Because of the HIV/AIDS epidemic many farmers and workers have become ill and unable to produce crops which leads to declining yields and agriculture production. The reduction of production because of HIV/AIDS in Africa has led to food insecurity. After researching the food security situation in sub-Saharan Africa and food security in ther countries the research shows that they cannot improve if more attention and support is not given to agriculture development. By using crop rotation, mulching and composting, farmers can cultivate their farms and use the same plots in repeatedly. Crop rotation allows for a more diverse choice of food and greater production overall. Mulching conserves moisture and improves the fertility and health of the soil. Composting is used as a soil conditioner and natural fertilizer. One major benefit of these farming methods is that it allows people to stop using slash and burn cultivation. Agriculture can be the basis for solid and diversified economic growth. Works Cited 1. â€Å"Agriculture and Food Security | World Economic Forum – Agriculture and Food Security. † Agriculture and Food Security. N. p. , n. d. Web. 17 Jan. 2013. 2. â€Å"Compost. † Organics South Africa. N. p. , n. d. Web. 17 Jan. 2013. 3. â€Å"CSIRO. † Facing Africa’s Food Security Challenges. N. p. , n. d. Web. 17 Jan. 2013. 4. Devereux, Stephen, and Simon Maxwell. Food Security in Sub-Saharan Africa. London: ITDG, 2001. Print. 5. â€Å"Economist Intelligence Unit. † Global Food Security Index. N. p. , n. d. Web. 17 Jan. 2013. 6. â€Å"New Farming Techniques Help Improve Food Security. † New Farming Techniques Help Improve Food Security. N. p. , n. d. Web. 17 Jan. 2013. 7. â€Å"New Farming Techniques Help Improve Food Security. † Solomon Times Online RSS. N. p. , n. d. Web. 17 Jan. 2013. 8. â€Å"SECTION I: SOIL COMPACTION-CAUSES AND CONSEQUENCES. † Soil Compaction: Causes, Effects, and Control. N. p. , n. d. Web. 03 Feb. 2013. 9. â€Å"Reusing Organic Solid Waste in Urban Farming in African Cities: A Challengefor Urban Planners. † Urban Agriculture in West Africa. N. p. , n. d. Web. 03 Feb. 2013. How to cite Food Security, Essays

Cultural Influences on Services for Hospitality- myassignmenthelp

Question: Discuss about theCultural Influences on Services for Hospitality Industry. Answer: The tourism and hospitality industry depends on the perceptions of the tourist. Only the positive perceptions can add success for the tourism and hospitality industry. These perceptions of people depend heavily on the services that the hotel provides to them. Right from the services provided by the hotel-staffs, sales people, and flight attendants to waitress, each of the service providers decides the gross perceptions of their service quality. No matter how excellent the accommodation, places of attractions, transportation and other activities are; the tourist will only attract to them if the service quality provided to them is up to their expectations. Poor services will make tourists feel that they are unwelcome. Tourists perceptions are subjective and they depend upon their own cultural profile and standards. These cultural standards and profile define high quality services. The cultural needs and expectations of the tourists are when met, the service quality of the hotel is perceived as good by them, but they do not, the service quality is perceived as poor. Their national culture influences their expectations from the services and what is perceived to be a proper guest treatment (Reisinger, 2014). The services that are considered as good quality service in U.S, which is of individualistic culture; may not be considered the same in China or Japan as there they have collectivistic culture, which is different from the former. For example, in China they believe that occupying every moment of the tourists time demonstrates courtesy and therefore, they usually ignores the expectations of their guests and escorts them everywhere. They provide their guests with high itinerary and they do not allow their guests to enjoy on their own. On the other hand, the Western tourists are likely to consider such attributes as an intrusion of their privacy. They perceive such service of China as uncomfortable and frustrating. Similarly, the Western culture of not foreseeing the needs of the guests in advance and providing leisure time to them to do things ac cording to their own wishes might be negatively perceived by the Japanese tourists and this may influence their overall satisfaction level with the Western hospitality. Hence, the cultural differences in tourists expectations have the potential to develop negative perceptions. Furthermore, the perceptions and expectation of the service quality also depends on the cultural distance between the customers and the providers. The closer the culture of the tourist concerning experiencing cross cultural encounter, the more critical are the tourists concerning perceiving service quality. Also, the more away the guests are from encountering the cross-cultural, the more tolerant and less demanding they will be regarding the service quality. It is also to be noted that the cultural differences is important for only few particular dimensions of service quality. The tourists are less critical and more tolerant of experiences that involve authentic products or services. They are more critical concerning the services that are with shared values like shopping, transportation services etc. Increase in travel exposure leads to converging as well as universal service quality demands, especially concerning technical quality dimension. Transportation facilities (both to and from the destination), convenience of travel, customer orientation are important to every tourists because of globally shared values. Cultural differences is influencing the perception and evaluation of service quality standard as waiting times, added service elements as well as the alternative of transportation. Hence, it can be said that cultural differences plays a vital role in the process of influencing the guests perception and the evaluation of the criteria for service quality. References: Reisinger, Y. (2014).International tourism: culture and Behavior(2nd ed.). Milton park,Abingdon,oxon,uk: Routledge.

What type of music is most appealing Essay Example For Students

What type of music is most appealing Essay What type of music do you find most appealing? In 1995, the British band Oasis came out with their second and by far most popular album, (Whats the Story) Morning Glory?. This was one of the major building blocks in the musical wonderland of alternative rock. Alternative rock is a midge podgy category of music that has the rhythm and accentuated backseat of classic rock and roll but is more defined by its unconformity. This genre of music appeals to me because of its unconventional style and variety and significantly reduced desire to conform. One of the major facets of alternative rock that makes it so appealing is the unique style and variety. It is not unusual for one artist to produce many hit albums each with a slightly different sound. Beginning in 1983 and still touring today, the Red Hot Chili Peppers are a prime example of this diversity within alternative rock. Their first album, The Red Hot Chili Peppers, had a complex melodies with a strong baseline and simpler song structure. These songs, including Get Up and Jump, had a strong funk influences while still falling under the category of alternative rock. We will write a custom essay on What type of music is most appealing specifically for you for only $16.38 $13.9/page Order now Compare this to their 9th studio album Stadium Arcadian, released in 2006. Keeping in character of the bands originality and out of the box style, this album was the most mellow of them all and had prominent psychedelic influences from the late ass. Due to so much unconformity many alternative rock bands dont have the large fan base that the Red Hot Chili Peppers have and are not as widely know. Its very common for many of these bands to have one hit wonders. Alternative rock is so appealing because the intent of the music isnt to be popular; it is a true expression f the artist or band as a collective group. Panic! At the Disco is a more recent band of the sass. Formed in 2004, they are mainly remembered for their two singles I Write Sins Not Tragedies and Nine in the Afternoon; both of which subsequently preceded their first two albums. Alternative rock really separates the boys from the men in the sense of commitment to their love of music; Panic! At the Disco still continues to write music and have recently released their fourth album, Too Weird to Live, Too Rare to Dill. What type of music is most appealing By presumptuousnesss

Free Essays on The Human Story

The main objective of the Hall of Human Biology and Evolution at the American Museum of Natural History is to â€Å"Look at what we share with other living things, and at how we acquired our unique attributes, in order to discover our own place in nature.† To do this the exhibit must answer some key questions about our origins, for example: When did humans first appear? What guided our development? What were key events to their discovery? How does our biology parallel that of our relatives, the primates? And how does our past affect our present and influence our future? The exhibit answers these questions by creating a cleverly laid out space that includes displays of several different types and styles. Upon entering and moving through the hall it becomes apparent that the different galleries are arranged in ascending chronological order and deal with a specific topic as per our (Human) development throughout history. As a result, the hall could easily be compared to a 3-D/virtual reality-timeline that takes the viewer into the world of our distant ancestors while educating the viewer. For example, on hand are plaster copies of renowned fossil discoveries, including â€Å"Lucy† and the â€Å"Turkana Boy†, there are also displays depicting our earliest human relatives in their natural landscape and habitat, including the Neanderthals and Australopithecus Africanus. The exhibit commences with the assertion that, â€Å"We belong to the great branching system of living things which has arisen from an ancestor that lived more than 3.5 billion years ago.† With this statement the museum establishes’ a definite commonality between all living things and directs it’s focus to the biological definition of humans. The first gallery is titled Humans Are Vertebrates and through a combination of text and backlit sections of each system we are able to understand how each one works and what purpose it serves. The following systems define the human as... Free Essays on The Human Story Free Essays on The Human Story The main objective of the Hall of Human Biology and Evolution at the American Museum of Natural History is to â€Å"Look at what we share with other living things, and at how we acquired our unique attributes, in order to discover our own place in nature.† To do this the exhibit must answer some key questions about our origins, for example: When did humans first appear? What guided our development? What were key events to their discovery? How does our biology parallel that of our relatives, the primates? And how does our past affect our present and influence our future? The exhibit answers these questions by creating a cleverly laid out space that includes displays of several different types and styles. Upon entering and moving through the hall it becomes apparent that the different galleries are arranged in ascending chronological order and deal with a specific topic as per our (Human) development throughout history. As a result, the hall could easily be compared to a 3-D/virtual reality-timeline that takes the viewer into the world of our distant ancestors while educating the viewer. For example, on hand are plaster copies of renowned fossil discoveries, including â€Å"Lucy† and the â€Å"Turkana Boy†, there are also displays depicting our earliest human relatives in their natural landscape and habitat, including the Neanderthals and Australopithecus Africanus. The exhibit commences with the assertion that, â€Å"We belong to the great branching system of living things which has arisen from an ancestor that lived more than 3.5 billion years ago.† With this statement the museum establishes’ a definite commonality between all living things and directs it’s focus to the biological definition of humans. The first gallery is titled Humans Are Vertebrates and through a combination of text and backlit sections of each system we are able to understand how each one works and what purpose it serves. The following systems define the human as...

Article 42 of the Un Charter on Use of Armed Force

It covers a plenty of fields. It also regulates the circumstances in which states may use armed force (traditionally termed ius ad bellum) and the way in which armed force is actually used ( termed ius in bello or the law of war, international humanitarian law applicable in armed conflict). Since its creation, the United Nations has helped resolve a number of conflicts, both regional and global. Unlike other organs of the United Nations, the Securty Council is the only body whose resolutions, when adopted under Chapter VII, are binding on all states. In respect of the enforcement powers under Chapter VII of UN Charter the primary responsibility for the maintenance of international peace and security was confered upon Security Council, in general we call it peace-keeping power. Boleslaw Adam Boczek argues in his book of International Law: A Dictionary , that the term â€Å"peacekeeping† does not appear in the UN Charter, and it is not entirely clear which of its provisions constitutes the legal basis for this kind of UN activity. As he explains further : â€Å"However, one can identify a number of articles concerning the powers of the Security Council (SC), including those specified in Chapters VI (pacific settlement of disputes) and VII ( Action with respect to threats to the peace, breaches of the peace and acts of aggression), which could provide a legal basis for peacekeeping. † Whole concept of the Council â€Å"authorizing† states to use force gives rise to a number of questions. What is the scope of the mandate? How it is to be interpreted? What is its duration? Who is the authorized party? Lines of responsibility and accountability, and so on Unfortunately these questions ( which are closely linked to Art. 42 of UN Charter) only could be answered in a more all embracing workmanship. This paper took shape over the course of Public International law, which during even short period brought near lot of interesting views and topics. The paper is devided into chapters analyzing the Art. 42 itself, but also in coherence with all relevant articles of UN Charter. Article 42 of UN Charter ) The UN Charter as matrix of Art. 42 It seems likely that Article 42 of UN Charter can? t be taken in isolation. In particular its tied to Article 41 which simply said implies that UN would have tried something first. Also important Articles 39, 40 and 43 have to be taken into consideration (not just these). As the fundament, undoubtedly, Art. 2(4) arises, a supertemporal dogmata that make us more understand the purpose of UN Charter. Pursuant to this provision, al l members shall refrain in their international relations from the threat or use of force. Today this â€Å"cornestone of peace in the Charter† constitutes the basis of any discussion of the problem of the use of force. Even the fundamental notion of â€Å"force† is not completely undisputed where its extent is concerned. The term does not cover any possible kind of force, but according to prevailing view is force in Art. 2(4) limited to armed force. Rebecca Wallace is more pessimistic about this argument as she keeps asking if does Art. 2(4) only prohibit use of armed force?! Force can be economic or political. But what is an armed force? The armed forces of a party to a conflict are â€Å"all organized armed forces, groups and units which are under a command responsible to that Party for the conduct of its subordinates, even if that Party is represented by a government or an authority not recognized by an adverse Party. † So armed forces are to be â€Å"subject to an internal disciplinary system which, inter alia, shall enforce compliance with the rules of international law applicable in armed conflict. † Anyway, attempts to bring near the detailed framework of armed force could be eventually challenged in more exhausting elaboration on this topic. ) Authorising the use of force Exeptions to absolute prohibition on use of force are laid down in Chapter VII of UN Charter. Under these chapter there are two circumstances in which the use of force is envisaged – particulary Articles 42 and 51 of UN Charter. Article 42 also provides for the exercise of the authority conferred upon the SC under Art. 39 . The Security Council has a monopoly to authorise states to use force in inter-state relations in order to maintain world peace and security. If the SC considers that economic and diplomatic sanctions would be or have be proved to be inadequate, â€Å"it may take such action by air, sea or land forces as may be necessary to maintain or restore international peace and security. Such action may include demonstrations, blocades, and other operations by air, sea or land forces of members of UN. † As the second envisaged use of force is not by the SC, but by individual members or members acting collectively. Article 51 provides for individual or collective self-defence, in principle available after an armed attack has occured. As can be seen, article 42 does not provide for the use of force as a free-standing power or as an option of first-consideration, but only frames the use of force in relation to nonmilitary options. Article 42 would condition any use of force, including blockades, upon a UN Security Council determination that nonmilitary alternatives were inadequate or would be inadequate. Moreover, Article 42 limits such action to a specific targeted goal of maintaining or restoring international peace and security, perhaps as opposed to serving some other policy goal. It therefore could be argued that Article 42 action must dovetail with a principal of proportionality. This article represents a fundamental innovation with respect to the League of Nations Covenant. While the League Council could merely recommend that States apply armed force against an aggressor, this new article should be able to take necessary military measures itself. During the Cold War, the innovative character of Art. 42 had almost no impact. Before 1991, the only case in which large-scale military operations followed a decision of the SC did not fall under Art. 42. In the case of Korea, the SC merely recommended that States provide assistance to South Korea in repelling the North Korean attack on the basis of collective self –defence under Art. 51. In contrast, the authorization of the peace-keeping operation in the Congo in 1960-4 contained elements which arguably fell under Art. 42. Since 1990, however, the SC has made use of Art. 42 in a significant number of cases. Most prominent was the authorization of member States to repel the Iraqi invasion of Kuwait, which followed an earlier decision to enforce economic sanctions against Iraq by a naval blockade. Also in 1992 SC enforced member States to take military action in support of the peace-keeping force in Somalia, and, in the following year, conferred enforcement powers on the peace-keeping force itself. As already mentioned, only towards the end of the 1990s, the SC again came to authorize larger operations on the basis of Art. 42. As an example, in 1997, it endorsed intervention of ECOWAS in Sierra Leone, when it decided to withdraw its forces from Sierra Leone in 1999, the SC established a large peace-keeping operation, endowed with powers to use of force that reached far beyond self-defence. Another UN peace-keeping operation was in the same year in Kosovo, likewise empowering to take forceful action on the basis of Chapter VII of the Charter. Thus, after some caution of the SC in the middle of the 1990s, Art. 42 has regained significance as a basis for enforcement action, though in a more limited way and with mixed success. 3) Requirements of Article 42 Art. 42 requires that, for military action to become possible, the SC must consider non-military enforcement measures to be, or have to been, inadequate. According to this formulation, its not necessary that non-military measures have previously been ordered and implemented. The option of the Art. 42 is rather supported on the basis of a prognosis of the ineffectiveness of measures under Art. 41. Also according to Art. 45, air force contingents should be available to the SC to facilitate action at any time, and that military measures will in any event have more rapid effects than economic sanctions. Nevertheless, because of the possible danger of an expansion of a conflict and the potential damage involved, the SC must consider very carefully whether military action can be justified, and whether principle of proportionality is also recognized. To this latter principle alludes the Charter in particular by the requirement that these may measures be necessary. 4) Measures As already mentioned, enforcement measures in Art. 42, (like non-military measures under Art. 41), they are carried out against the will of the state concerned. Measures pursuant to Art. 42, like all measures under Chapter VII, can be taken against any State if the SC considers such action conducive to maintenance or restoration of peace and security. According to type of measures, SC can take such an action by air, sea, or land . As videnced by the wording and the history, the list of measures contained therein is not exhaustive. On the other hand, Art. 42 covers not only operations involving combat against other armed forces, but also such action as demonstrations and blockades. In this context, demonstrations may be understood as demonstrations of strength intended to discourage potential peace-breaker from the use of armed force or its resumption, or to induce a change in its behaviour. The concept of blockade points to military action with a view to sealing off particular coasts or land areas. Such a blockade SC enacted in the case of Iraq, by allowing for the interception and inspection of all inward and outward shipping in order to ensure observance of the economic sanctions regime. Particular in the cases of Southern Rhodesia, Yugoslavia, Haiti and Sierra Leone. The implementation of the measures It wasn’t an exception that operations with mixed legal basis were created. In practice, this has sometimes led to severe operational problems, in particular with respect to the neutrality of UN troops and their capacity to engage in combat. Art. 2 vs. Art. 51 Practically the polemic arises with the relationship of military sanctions under Art. 42 of UN Charter to self- defence under Art. 51. Put differently, when is a legitimate use of force to be regarded as one rather than the other? This issue arose in sharp relief during the Gulf crisis of 1990. After a period of time it became apparent that Iraqi withdrawal from Kuwait was unlikely to be achieved through economic sanctions. It became probable that military action would be needed to reverse the aggression that had occurred upon the Iraqi invasion. At first sight it would seem to be action under Art. 42 of the Charter. Certain members of the SC spoke frankly of their anxiety about the possible operation of the veto making it necessary to base any such action on Art. 51 rather than on Art. 42. If UN economic sanctions failed to secure Iraq? s withdrawal from Kuwait, could military force by way of collective self-defence be used to obtain the same objective? UK and USA insisted that such action would be justifiable under Art. 1 Action in self-defence could be taken without prior authorization of the SC, thus avoiding a possible veto. Do members effectively have a choice between characterizing military action as collective self-defence or as enforcement measures under Art. 42? Action under Art. 42 would bind the UN membership as a whole. From already mentioned case of the Korean precedent in 1950,it is clear that action which, by its nature, could have been characterized as an enforcement was in fact authorized as lawful by refere nce to collective self-defence. Moreover , resolutions in both cases, were mainly intended to provide greater legitimacy to the use of force by making it an action of the international community rather than one of individual states. Art. 42 vs. Art. 43 Art. 43 provides that all UN members undertake to make available to the SC â€Å"on its call and in accordance with a special agreement or agreements†, armed forces, assistance , and facilities. Later State practice confirms that view that the SC can authorise member States, in groups of individually, to use force despite the lack of agreements under this article. Moreover, in cases of Somalia and Rwanda, no other legal basis for the use of force, such as self-defence of consent of the State concerned, was available. Thus, States implicitly accepted the legality of the authorisation practise of the SC. This approach was not always free from critisism. Especially in 1990s, some States raised concern over the deviation from the original Charter conception by simply authorizing member States to use force. Most of them, however, did not object to the authorizations as such, but rather to the lack of SC control over the actual execution. State practice, in principle, has accpeted that Art. 42 allows for the mere authorization of the use of force by member States in the absence of agreements under Art. 43. Conclusion Most of experts agree that SC practise,in contrast, reflects to some extent the limitations on the authorization power of the SC as described above. So isn? t Art. 42 exceeded institute These are particularly difficult issues to concern about in such a short work like this is. In this essay I tried to infiltrate in the issue of authorization to use of force according to the wording of the Art. 42 UN Charter. As Rebecca Wallace keeps asking: â€Å"Can force be used to enforce a right when force is not employed against territorial integrity or political idependence Can force be used to protect human rights? † We can still see lot of disputes in this ambit. Finally, as somebody said that law is an organisation of force, maybe we should care ever more about how do we organise it.

Strategic Management Assignment Example | Topics and Well Written Essays - 250 words

Strategic Management - Assignment Example A third advantage of SWOT is that the tool can be used for strategic management purposes. A fourth advantage of using SWOT to evaluate a business is its simplicity and versatility. Despite the benefits of using SWOT, the tool also has its cons and limitations. One of the inherent weaknesses of the tool is that different people might evaluate companies using subjective factors. For instance, a manager that is biased might perform a SWOT analysis using favorable data that might be misleading. The success of SWOT is dependent on methodologies utilized by the business analyst and the eagerness of the management team to implement the recommendations identified by the analysis. Another weakness of SWOT is that the analysis can be simplistic and not actionable (Britt, 2012). Sometimes people that used SWOT focus too much on gathering information instead of interpreting the information and finding solutions to the challenges the company

Case study Research Paper Example | Topics and Well Written Essays - 1500 words

Case study - Research Paper Example Among the three diversity perspectives, discrimination-and-fairness perspective is one of the most common cultural diversity practices that most companies adopt. This type of diversity perspective is based on recognizing the fact that work discrimination is not a legally accpetable business practice (Ely et al. 2003, p. 324; Thomas & Ely 1996, pp. 363 – 364). There are several situations mentioned in the case study that will prove that the concept of discrimination-and-fairness perspective is being carefully observed in the given case. First, Ross shook the hand of Will – one of the newest agent before asking him to sit down (Case Study, p. 145). To lessen the authoritative gap between Ross and Will, Ross decided to come out of her desk to sit in a chair next to Will. By doing so, Ross created a less intimidating A business organization is usually composed of majority and minority groups. Regardless of the organizational structure, it is necessary on the part of the majority groups or leaders to promote work diversity among the minority groups in order to enhance the overall business performance of a company (Maalouf 2003). Aiming to narrow down the gap and win the trust of Will, Ross decided to sit beside Will rather than make use of her authoritative power when discussing the work-related problems with Will. With the effort of calming Will, Ross carefully explained that the reason why she called Will for a meeting was purely because of her concern on his job performance rather than controlling or regulating his time outside the office hours (Case Study, pp. 146 – 147). The second situation is when Ross confronted Will about his declining work performance. Despite knowing the Will has alcohol problem, Ross managed not to discriminate will one way or the other. Rather than asking Will directly about his alcohol drinking problem, Ross started

A drama in play format Essay Example for Free

A drama in play format Essay Gerald is not a member of the Birling family but he is still caught in their web of sin. He found Eva in a bar where he was hoping to pick up a mistress; he found her in the clutches of Alderman Megarty. Alderman was harassing Eva. When Gerald, like her knight in shining armour, made Alderman go away, they started to talk and became friends and eventually lovers. This all happened during the time that Sheila and Gerald were lovers. This is the largest part of the immoral act committed by Gerald, which was in fact not against Eva but against Shelia. Eventually he decided that their relationship had to end so he gave her some money and they went their separate ways. It is my belief that for a time Gerald and Eva were in love, as when it sinks in that she is dead he says, page 35: Sorry I well, Ive suddenly realised taken it in properly that shes dead. Gerald was the only member of the group to show some love and compassion to Eva. Later, Gerald appears to be indifferent to the death of Eva especially after the inspector has left and he believes it was all a hoax. Indifference is also shown to the fact that he sinned. Mrs Birling denied Eva benefits from a charity of which she was the chairman. This was for several reasons, but the main one was the fact that Eva fabricated a name when it was her turn to be interviewed by the charitys committee. Her name of choice was Mrs Birling, this was because it was Eric who had made her pregnant, and the real Mrs Birling obviously did not know this fact, and seemed to think that Eva was personally insulting her. Eva therefore received no benefits. This was a highly immoral act, as the members of the committee are not meant to be prejudiced towards any appeal. Mrs Birling thought that what she did was acceptable because Eva had lied. However, it was in fact not a lie as it was Erics child, also a Mr Birling, and he did propose to marry her but she had refused, as she knew it would not work. Eric was in a bar one night and he got talking to Eva, he also got drunk. He then walked Eva home and forced himself upon her, page 52: Well, I was in that state when a chap easily turns nasty. After she told him she was pregnant he began to steal money from his fathers business to help her. This was the only unintentional act of cruelty to happen to Eva, as all the others were purposeful acts of cruelty. He was not cruel to her but still he brought her suffering. He was another member of the group actually affected by the events. As he seems to have been changed for the better by the death of Eva. The Inspectors name is Goole. Pronounced the same as the ghost, or ghoul. This makes me think that he is a ghost or a spectre of some kind, sent to the Birling family to show them the errors of their ways. A lot like the ghosts of Christmas Past, Present and Future from Charles Dickens A Christmas Carol. He appears to know about Evas death before it has even happened: perhaps he has some kind of sixth sense. He says towards the end of the third act, page 54: And my trouble is that I havent much time. Is this because he knows the real police will soon call the house to ask their questions? We know in retrospect that at this point there is no dead body at the mortuary, because Gerald Croft rings the mortuary to ascertain this soon after Goole has left. I do not believe that Inspector Goole is a real police inspector. His mannerisms are unlike those of a real police officer, although he does refuse a drink at the beginning, page 11: No thank you, Mr Birling. Im on duty. I think he says this because he is acting the role of a policeman. He becomes too emotionally involved in the situation; a real policeman would keep the questioning on an official level. For example, he says to Mr Birling, page 46: Dont stammer and yammer at me again, man. Im losing all patience with you people. This story is told as a drama in play format. The end of each of the three acts, including the final one, is completed with a moment of suspense. The audience is left anticipating the next act, wondering what will happen. The audience also become emotionally attached to the characters and want to know whether Sheila and Gerald will remain engaged, they want to know what the Birlings will do with Eric, and will there be a public scandal? They are drawn in to the rights and wrongs of the characters actions, and they pass judgement upon Gerald and Erics behaviour, Mrs Birlings snobbery, Mr Birlings self righteousness. The audience listens to the moral of the story, that we are individuals in a society, who should look after each other, and not be merely out for what we can get. The final few words of the play are unexpected. We have had the feeling that the Inspector is not all he seems, but now that the real police (presumably) have telephoned, things become clearer. I wanted to see a continuation of the play, with real events, real police, and see how much the characters changed when faced with the information again. No doubt Sheila and Eric would approach the situation differently, they seem to have learned a lesson from events. On page 70, Sheila says: Everything we said had happened really had happened. If it didnt end tragically, then thats lucky for us. But it might have done. and on page 71: Youre pretending everythings just as it was before. She and Eric have moved on from their original viewpoints, and this gives us hope for the future, it is to be hoped that they would not behave so badly again in their future relationships with people. Unfortunately, we are unable to know the real ending.

Shakespeares Othello - Iago has No Conscience :: GCSE English Literature Coursework

Iago of Othello  Ã‚   Iago has no conscience. He is an angry man and is happy to take down everyone around him to get what he wants: revenge. It is in Act 1, Scene 3, that he devises his evil plan. Here we can see inside Iago's mind. It is easy to see that his primary motivation is jealousy: jealousy that Othello may have slept with his wife, and jealousy that Othello chose Cassio over him. As he plots his revenge, it is clear Iago respects and cares for no one. (Act 1, Scene 3, 378-381) I hate the Moor, And it is thought abroad that ‘twixt my sheets H'as done my office. I know not if't be true, But I, for mere suspicion in that kind, Will do, as if for surety. Iago states here he suspects Othello may have slept with his wife. He is not sure of this, but declares that surety is not necessary. I believe Iago is not so much concerned with his wife being unfaithful, but that he can't stand the thought that it may have been with Othello. (Act 1, Scene 3, 381-382) He holds me well; The better shall my purpose work on him. This shows how conniving Iago is. He will use the fact that Othello trusts him to get his revenge. (Act 1, Scene 3, 383-385) Cassio's a proper man. Let me see now; To get his place, and to plume up my will In double knavery. How? How? Let's see. Here "double knavery" means to pull off one stunt and obtain two desired outcomes - to get Cassio's position (which he felt he deserved) and to make himself appear respectful for his ego's sake. Another benefit of getting Cassio's position is he can be closer to Othello. When he accomplishes this, he will be able to obtain even more trust from Othello and begin manipulating him to believe that Cassio and Desdemona are having an adulteress relationship: (Act 1, Scene 3, 386-389) After some time, to abuse Othello's ears That he is too familiar with his wife. He hath a person and a smooth dispose To be suspected - framed to make women false. Iago knows that Othello is a man of integrity and therefore, believes others to be so until proven differently. Iago has no respect for integrity and consequently, has no respect for Othello. This is obvious in his reference to Othello as an "ass" which can "tenderly be led by th' nose. Shakespeare's Othello - Iago has No Conscience :: GCSE English Literature Coursework Iago of Othello  Ã‚   Iago has no conscience. He is an angry man and is happy to take down everyone around him to get what he wants: revenge. It is in Act 1, Scene 3, that he devises his evil plan. Here we can see inside Iago's mind. It is easy to see that his primary motivation is jealousy: jealousy that Othello may have slept with his wife, and jealousy that Othello chose Cassio over him. As he plots his revenge, it is clear Iago respects and cares for no one. (Act 1, Scene 3, 378-381) I hate the Moor, And it is thought abroad that ‘twixt my sheets H'as done my office. I know not if't be true, But I, for mere suspicion in that kind, Will do, as if for surety. Iago states here he suspects Othello may have slept with his wife. He is not sure of this, but declares that surety is not necessary. I believe Iago is not so much concerned with his wife being unfaithful, but that he can't stand the thought that it may have been with Othello. (Act 1, Scene 3, 381-382) He holds me well; The better shall my purpose work on him. This shows how conniving Iago is. He will use the fact that Othello trusts him to get his revenge. (Act 1, Scene 3, 383-385) Cassio's a proper man. Let me see now; To get his place, and to plume up my will In double knavery. How? How? Let's see. Here "double knavery" means to pull off one stunt and obtain two desired outcomes - to get Cassio's position (which he felt he deserved) and to make himself appear respectful for his ego's sake. Another benefit of getting Cassio's position is he can be closer to Othello. When he accomplishes this, he will be able to obtain even more trust from Othello and begin manipulating him to believe that Cassio and Desdemona are having an adulteress relationship: (Act 1, Scene 3, 386-389) After some time, to abuse Othello's ears That he is too familiar with his wife. He hath a person and a smooth dispose To be suspected - framed to make women false. Iago knows that Othello is a man of integrity and therefore, believes others to be so until proven differently. Iago has no respect for integrity and consequently, has no respect for Othello. This is obvious in his reference to Othello as an "ass" which can "tenderly be led by th' nose.

“An Occurrence At Owl Creek Bridge” By Ambrose Bierce Essay

Naturalism is often perceived as a form of writing which is blunt because of the candor that writers used in approaching the subject. However, while naturalism is known to employ detailed realism in describing its subjects it necessarily follows that characterization becomes a critical process where the reader is given the benefit of making a conclusion as to how a particular character is characterized. In effect, naturalism merely generates the facts for the reader to base his/her conclusion on. In this light, the main character in Ambrose Bierce short story, â€Å"An Occurrence at Owl Creek Bridge†, Peyton Furquhar is given flesh and blood using naturalist elements of description, association, and flash back. Description is a device that could be perceived as naturalist because it is through this that the writer is able to give a matter-of-factly picture of the character and in the short story, such device works to initially present the superficial characteristics of the main character. For instance, in the line, â€Å"Peyton Farquhar was a well-to-do planter, of an old and highly respected Alabama family. † (Bierce, 2010) no further suppositions can be made except for what is being stated; that the protagonist is well to do, is in agriculture, and has integrity in that he is a well respected member of a known family. Obviously, in these lines, the writer does not have any intention of creating other subjective interpretations; instead he simply states what is superficially apparent. In another line from the story, â€Å"her husband approached the dusty horseman and inquired eagerly for news from the front. † (Bierce, 2010) still referring to the protagonist, the author again reveals another superficial personality that being the eagerness of the protagonist for news, in fact this particular characterization is stated in the same line to avoid further misjudgments. Association is also used in the story to indirectly characterize the character by revealing apparent unrelated events or situations. This is consistent with naturalism where the environment and social circumstances can work to influence a particular character or an event. In the lines, â€Å"Evidently this was no vulgar assassin. The liberal military code makes provision for hanging many kinds of persons, and gentlemen are not excluded. † (Bierce, 2010) succeeding a lengthy description of the physical attributes of the protagonist, the writer, by association, suggests that the protagonist was being executed unjustly. Further analysis of this line would reveal that another association comes to mind; that the character belongs to the middle or the upper class. So, even without the physical descriptions, one can easily associate the mitigating circumstances to the actual character of the protagonist. Another such example is found in the lines, â€Å"To be hanged and drowned,† he thought? â€Å"that is not so bad; but I do not wish to be shot. No; I will not be shot; that is not fair. † (Bierce, 2010) here, the author reveals a side to the character of the protagonist determined by his chosen method of death – being shot during this period was an undignified way of dying as it was indicative of the gravity of the fault of the one being executed. Shooting was also done while the victim had his back on the shooters which all the more makes it quite humiliating and degrading. So, this particular line characterizes the protagonist, through external circumstances, as someone who has a reputation that he protects and would not want to be tarnished. Other than just association, reminiscing and flash back are also tools in naturalism that may be employed to characterize a character. Flash back is when the protagonist draws from past experiences or recalls certain social elements that are not in effect at the period the story is being told, and these elements can reveal much about the character and even affirm the actions of the character. So, in the lines, â€Å"By diving I could evade the bullets and, swimming vigorously, reach the bank, take to the woods and get away home. My home, thank God, is as yet outside their lines; my wife and little ones are still beyond the invader’s farthest advance. † (Bierce, 2010) the author paints the character to be someone who is deeply concerned of his family that even in his direst moments, as guards were shooting at him from the riverbank, he still had thoughts of his home intact, which he verily recalled consequently revealing this particular aspect of his personality. Again, this same naturalistic device is used in the lines, â€Å"He must have traveled the entire night. As he pushes open the gate and passes up the wide white walk, he sees a flutter of female garments; his wife, looking fresh and cool and sweet, steps down from the veranda to meet him. †; (Bierce, 2010) where a sexual nature is revealed in the scenes that the protagonist recalls. Here, other than just revealing that the character is a homely and family person, the stark description of the garments as well as the scent of the wife are consistent with a subliminal description which points to the sexual desires of the character. In the story, â€Å"An Occurrence at Owl Creek Bridge† Bierce effectively gives his character ‘life’ notwithstanding his turning up dead in the end, by using certain elements of naturalist and realist literature. Here one sees that through superficial and candid description, association of environmental and social circumstances, as well as the recall or reminiscing of past circumstances, the personality, attitude, and character of the protagonist becomes more vivid and believable. References Bierce, A. (2010). An Occurrence at Owl Creek Bridge. Retrieved May 5, 2010, from http://fiction. eserver. org/short/occurrence_at_owl_creek. html

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The managerial grid model (1964), developed by Robert Blake and Jane Mouton, is a behavioral leadership model. The model is an excellent way to map out different leadership styles, and an excellent way to evaluate the leadership performed by leaders and managers. This model identifies five different leadership styles based on the  concern for people  and theconcern for production. It is important to remember that none of the concerns are right or wrong, and the concerns are ideally balanced to the respective situational context of leadership. The model is graphically illustrated at the end of the article. Concern for People  relates to the degree to which a leader considers needs of employees and team members before deciding how to accomplish a task. A high degree of concern could be coupled to a more democratic leadership style, whereas a low concern for people could be coupled to an autocratic leadership style. * Concern for Production  relates to the degree to which a lead er emphasizes production effectiveness and efficiency when deciding how best to accomplish tasks. By charting the position in the grid it is possible to diagnose which leadership style is being performed, and to evaluate the appropriateness of the style of leadership.The five different leadership styles found in the managerial grid are presented below: Country Club Leadership – High Concern for People/Low Concern for Production   A country club leader is mostly concerned about the needs and feelings of his/her employees or team members. This leader probably supposes that members of the organization will work hard if the feel happy and secure. However, production may suffer under this leadership style, and the effectiveness of the organization may suffer due to a lack of direct supervision and control.Produce or Perish Leadership – High Concern for Production/Low Concern for People   A produce or perish leader is very concerned about production effectiveness, and pr obably sees workers as means to achieve great results. This leader also sees workforce needs as secondary to the need of a productive and efficient workplace. He/She might have very strict and autocratic work rules, and perhaps views punishment as the best motivational force. Impoverished Leadership – Low Concern for Production/ Low Concern for People   This leader is very ineffective.The leader has neither a high regard for creating efficient systems or rules to structure work processes, nor for creating a motivated or satisfied work environment. The result of this leadership style could be a highly disorganized workplace with low satisfaction and motivation. Middle of the Road Leadership – Medium Concern for Production/Medium Concern for People   This style tries to balance the two competing concerns. It tries to compromise different needs, and may seem as a great solution. However, when compromising, leaders risk that neither the concern for people nor the conce rn for production is fully met.This may lead to average performance, where top results may not be achieved. Workers may end up moderately motivated and satisfied, and production may only become moderately effective. Team Leadership – High Concern for Production/High Concern for People   According to the Blake Mouton model, this is the best and most effective leadership style. These leaders both stress the importance of workforce needs and production needs. This leader manages to engulf workers into the importance of production efficiency, and manages to motivate employees.This creates an atmosphere of team spirit, where each team member is highly motivated and satisfied, which commits the worker to work hard and increase productivity. Use of the managerial grid Firstly, leaders should plot their own style into the managerial grid, and diagnose which leadership style they are conducting. Secondly, leaders can evaluate their leadership style, and assess if they could improve their leadership style in some way. Thirdly, leaders should put their leadership style into the respective situational context, and try to balance their leadership style to the needs found in the organization.The team leadership style may not be best in all situations, and some situations, like e. g. and economic crisis, might call for an entirely different style like e. g. a produce or perish leadership style. Leaders must therefore analyze which leadership style is called for, and afterwards analyze whether or not they conduct the most appropriate style. This analysis is therefore based on the different contingencies facing an organization, and leaders may use the knowledge fromContingency Theory  or the  PESTEL Framework  to analyze which leadership styles are most appropriate for the viability of the organization.

Across Unknown Borders Essays - Allegory, Allegory Of The Cave

Across Unknown Borders Essays - Allegory, Allegory Of The Cave Across Unknown Borders " W e can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light." -Plato North Koreans know of nothing other than their strenuous lives under a tyrannical dictator with barely enough food to get them through the day . Most North Koreans go their entire live s unaware of the outside world, though there are some who still find out about it . Once someone becomes aware that there is a life outside the prison of North Korea, one must then make the crucial decision of whether or not they want to try and escape living under a corrupt government , even though they risk being thrown into a brutal labor camp . Yeonmi Park, author of In Order to Live: A North Korean Girl's Journey to Freedom , disregarded the risks due to necessity when she and her mother crossed over the Tumen River and into China. Although not all situations are the same, attempting to escape North Korea is ultimately worth the risk of severe punishme nt threatened by the government because the risk of being caught is wor th the reward of being free . Plato's Allegory of the Cave examines the transition between naive captivity and freedom in the outside world. The prisoners are perpetually stuck in a cave ; chained to benches, unable to turn around for their entire lives . The only thing these people are able to se e are shadows on the wall in front them due to a "great bonfire" (Gerber) lit behind them, as well a different group of people standing between the fi re and the group of people. The second group of people serve as "puppeteers " (Gerber) , and create different shadows, which project onto the wall in front of the chained group. Those shadows are the only experience with the outside world the chained group have in their entire life. Due to the fact that this is the only visual experience these people have ever encountered, it is also how their "society" builds. If someone can figure out what the shadows represent quickly, they are considered more "elite" than the others or and if someone "judge [s] poorly or take [s] a long time to recognize the shad ows " (Gerber) , they are considered on the lower level of the social hierarchy. In North Korea, the people are metaphorically born chained to a bench a nd shadows are all they can see (Lee) . The bench is to North Korea as the shadows are to communist propaganda: North Koreans are stuck in their country, unable to leave and the only life they know is that of. Being able to tell what the shadows are quickly represents dedication to Kim Jong-Un and the North Korean dictatorship, while not being able to see what they represent, or not being able to tell quickly, represents those who are not completely brainwashed and have doubts about the tyrannical government of North Korea. Now, imagine that one of the prisoners finds out about the world behind him . He will do anything he can to escape, even though he knows no thing other than the cave wall (Gerbe r). The thirst for freedom is and will always be much stronger than the subconscious desire to follow the "rules" that people have lived by their entire lives. Just as the prisoners must escape their chains, North Koreans must escape their prison of a country. In June of 1950 , North Korea first invaded South Korea in what later became known as the Korean War. The Korean War was a major factor that lead to the downfall of the economy and ultimately the starvation of a vast number of Koreans. Kim Il-Sung, the dictator at the time, wanted to start a war with South Korea because he wanted to be the dictator of Korea as an entirety. Kim Il-Sung sent his troops deep into South Korea and "invaded SouthKoreawith the intention of reunif ying the nation under communism " (Axlerod Par. 3 ) , but around 1953, both countries stopped fighting and signed a peace treaty. They then

Classroom Management and Gender Differences Essay

Classroom Management and Gender Differences - Essay Example The management of classrooms is therefore a dynamic task and it is affected by several factors, prominent among them being the gender of the teacher as well as of the students. Several studies have focused on assessing effective management of classroom and its relationship with gender. There are several factors that lead to the influence of gender in dynamics of the classroom and in the management of the classrooms. The role of gender is prominently seen to be active in two ways. One is the perception of   the students about the difference in teaching and managing ability of teachers of different genders. Conversely, it is also noteworthy to discuss if teachers belonging to different genders, indeed manage the classroom differently. Secondly, and more acutely, it is the different in the perception with which the teachers view and apprise their students based on the student’s gender. As a result of these gender related perceptions, the teachers, at times, adopt discriminating attitudes towards their girl and boy students. This invariably result in the manifestation of behavior on the part of the teachers that might be debilitating to some sections of the class. As a classroom setting is extremely crucial for the development of a student, any problems that result due to the partial attitude of teachers should be avoided.The impact of gender related issues on classroom management and studies, that arise due to the gender of teachers or of students,   is being increasingly recognized by educators world over.

Economic Growth in Israel Essay Example | Topics and Well Written Essays - 1750 words

Economic Growth in Israel - Essay Example From this essay it is clear that  the OECD aims at providing support to the member countries to restore confidence in their market and institutions and foster new sources of growth through technology and innovation which would provide a basis for sustainable future economic growth. The data analysis provided by OECD regarding the major economic indicators of the member country Israel will provide a clear picture to its institutions and organisations about the current scenario of the economy and help them to propose appropriate solutions through the application of economic theories and practices. OECD works with the prime motive of providing information on a wider range of topics to provide assistance to the government and other institutions of a member country to formulate appropriate polices that can help them to foster growth and stability in the economy. This report analyzes the major indicators of economic performance of Israel. The data of major economic indicators of Israel a re collected from OECD and can be used to analyze how the growth and performance of the country can be improved based on its reports. There are variety of economic indicators like agriculture, energy, finance, governmental interference, employment, technology and research, health and environment on the basis of which OECD analyzes the performance and growth of Israel. It provides a relative framework for understanding the role of government and local organisations in their contribution towards long term growth and efficiency of the economy.

Computer technology and the networked organization (Case) Essay

Computer technology and the networked organization (Case) - Essay Example Geographical area coverage of the business has a strong impact on the choice of network selection. Moreover, the computer networking structure classification depends on its physical topology (Bonaventure, 2011). In this paper, the focus has been rendered on the networking structure and the technologies suitable for a medium sized food store to run its business facing minimum communication hurdles. The choice of network structure and its link with the technology used plays a vital role to keep a track of the business progress, without much human intervention and distortion. Discussion Networking Architecture In today’s world, computer network system is not just an interconnected device. It is widely used to bridge the gap between the two ends of a communication channel, i.e. the communicator and the receiver. The choice of the network design depends on the business structure and its underlying intention. The network configurations used by organizations commonly include peer-to- peer or the client/server frameworks (Bakardjieva, n.d.). The peer-to-peer network is used when there are less than ten computers connected with each other in a workplace to share the files, word documents, printers, and access to internet within a small geographical area i.e. in a same floor. It has no server; hence, the computers connect with each other in the form of a workgroup to share files (Bakardjieva, n.d.).

Business Analysis Essay Example | Topics and Well Written Essays - 1000 words - 2

Business Analysis - Essay Example My perspective of the mentioned learning outcomes is that the business environment is a complex setting with diverse factors that influence all the decisions that managers make concerning business. This work will seek to demonstrate the interrelations of the mentioned learning outcomes and their relevance to the performance of firms. The environment consists of both internal and external factors that interplay to affect the way businesses make choices regarding what to produce and what to sell on the market. For this case, the market place forms the biggest force in the external environment that affects the choices from within the internal environment. I understand that the government forms unit of regulation of business activities in both the micro and macroeconomic environments. Economics deals with the choices that people make because of the limited resources, which for this case, contains both the individual producers and consumers as well as the aggregate economy. Microeconomics is, therefore, the study of individuals within an economy while macroeconomic concerns the aggregate economy. Both firms and consumers within the economy have to make choices regarding the use of limited resources. For this case, the consumers form the market forces because they affect the levels of demand for the goods and services that the firms make within the economy. I understand that the choices that companies make concerning the production of their products constitute the market structures such as the oligopolies, monopolies, and perfect competition. Managers of the firms have to make choices of the best alternatives that will give the best returns after studying the activities of their competitors. Such decisions constitute the market curves, which are actual theoretical tools that predict the likely outcomes of a given decision concerning the production of goods and services. It is evident that the

Introduction To The Industrial Revolution History Essay

Introduction To The Industrial Revolution History Essay Someone says the beginning of the first Industrial Revolution is in the year of 1795,but until 1830 it hasnt really vigorously spread all over the world. In most of the view, the industrial revolution originated in midland of England, middle of the eighteenth century. The British Watt improved steam engine later. Through a series of technical revolution , manual labor began to change into machine production . Then the Industrial Revolution spread to the rest of Europe from the UK, in the 19th century it spread to North America. And this is the age of machines. The histrionic meaning of Industrial Revolution is it was a period from 1750 to 1850 where changes in agriculture, manufacturing, mining, transportation, and technology had a profound effect on the social, economic and cultural conditions of the times. Almost everyones life was influenced by it everyday. Part Two: The effects of Industrial Revolution on the society The Agricultural Revolution created the chance of Industrial Revolution. The enclosure movement forced many people moved to city. For they had no land anymore. These people became the labor of the capitalist. Also through colonialist wars England accumulated huge capital fund. The process of mechanization, make labor productivity can be doubled, industrial production and trade with unprecedented speed growth, various social economic indicators were obviously improved. However, the working condition of workers was very poor at that time. Dangerous machinery ,poor living conditions,working class was not clean,mothers taken away from children to work in the factory, families suffered .Poor workers were at the hands of the wealthy factory owners, who mistreated then with harsh punishments and unrealistic working hours and schedules. Human became parts of machines. There was no human right in factories. In terms of social structure, the Industrial Revolution witnessed the triumph of a middle class of industrialists and businessmen over a landed class of nobility and gentry. Ordinary working people found increased opportunities for employment in the new mills and factories, but these were often under strict working conditions with long hours of labour dominated by a pace set by machines. As late as the year 1900, most industrial workers in the United States still worked a 10-hour day on average, yet earned from 20 to 40 percent less than the minimum deemed necessary for a decent life.However, harsh working conditions were prevalent long before the Industrial Revolution took place. Pre-industrial society was very static and often cruel-child labour, dirty living conditions, and long working hours were just as prevalent before the Industrial Revolution. On the other hand, industrial revolution was brought benefit to the country. The industrial revolution changed the European and American countries economic structure and the labor structure . In Britain, for example,the agriculture of England in the proportion of GDP dropped from 45% in 1770 to 22% in 1841, then 6% in 1901, industrial accordingly increased from 24% to 34% and 40%. The agricultural labor population in the proportion of the total labor population in 1801 was 35% ,it decreased to 9% in 1901, industrial labor was increased from 29% to 54%. That means increase of the national finance.And the process of urbanization. At the same time, big gap between the proletariat and the capitalist class began to bring social problems to those countries which was at the age of machines.Labour movements liked storm across all over the world. So there was a new kind of unionA trade union ,It is an organization of workers who have banded together to achieve common goals such as protecting the integrity of its trade, achieving higher pay, increasing the number of employees an employer hires, and better working condition. The trade union, through its leadership, bargains with the employer on behalf of union members and negotiates labour contracts with employers. The most common purpose of these associations or unions is maintaining or improving the conditions of their employments. Besides,the transportation system in Great Britain has developed fast. First is Canals. They were the first technology to allow industry materials to be easily transported from one place to another, for example ,coal. A single canal horse could pull a load dozens of times larger than a cart at a faster pace. By the 1820s, a national canal network was in existence. Second is roads. Much of the original British road system was in poor condition before the industrial revolution. Most of these road were managed by thousands of local parishes, but from the 1720s turnpike trusts were set up to charge tolls and maintain some roads. The last is railroad. Construction of major railways connecting the larger cities and towns began in the 1830s. But the fact is such railway network only gained momentum at the very end of the first Industrial Revolution. After many of the workers had completed the railways, they did not return to their rural lifestyles but instead remained in the cities, providi ng additional workers for the factories. Industrial Revolution not only changed the lifestyle of people at that time,but also enlarged peoples knowledge range. With the appear of printing machines, most people could have access to books and newspaper .The information revolution began. Also with the help of steam engines, people can move farther and faster than before. So they could bring information back and keep the news fresh. And new inventions or new technology spread all around the world. Part Three: What can we Chinese draw from this historical event

The Vietnam War - The 1968 Tet Offensive :: Vietnam War Essays

The Vietnam War - The 1968 Tet Offensive For several thousand years, Vietnamese Lunar New Year has been a traditional celebration that brings the Vietnamese a sense of happiness, hope and peace. However, in recent years, It also bring back a bitter memory full of tears. It reminds them the 1968 bloodshed, a bloodiest military campaign of the Vietnam War the North Communists launched against the South. The "general offensive and general uprising" of the north marked the sharp turn of the Vietnam War. Today there have been a great number of writings about this event. However, it seems that many key facts in the Communist campaign are still misinterpreted or neglected. In the mid-80, living in Saigon after being released from the Communist "re-education camp," I read a book published in the early 1980's in America about the story of the 1968 Tet Offensive. It said that the North Vietnamese Army supreme command had imitated one of the greatest heroes of Vietnam, King Quang Trung, who won the most spectacular victory over the Chinese aggressors in the 1789 counter-attack - in planning the 1968 operations. The book quoted King Quang Trung's tactic of surprise. He let the troops celebrate the 1789 Tet Festival one day ahead so that he could launch the attacks on the first three days of the lunar new year while the Chinese troops were still feasting and not ready to organize their defense. Those who claimed the similarity between the two campaigns certainly did not know the whole truth, but jumped into conclusion with wild imagination after learning that the North Vietnamese attacking units also celebrated Tet "one day ahead" before the attacks. In fact, the Tet Offensive broke out on the Tet's Eve - in the early morning of January 30, 1968 at many cities of Central Vietnam, such as Da Nang and Qui Nhon, as well as cities in the central coastal and highland areas, that lied within the Communist 5th Military Region.. The other cities to the south that included Saigon, were attacked 24 hours later at the small hours of January 31. Thus the offensive lost its element of total surprise that every tactician has to respect. But It surprised me that some in the American media were still unaware of such tragic story. The story started some 5 months previously. On August 8, 1967, the North Vietnam government approved a lunar calendar specifically compiled for the 7th time zone that covers all Vietnam, replacing the traditional lunar calendar that had been in use in Asia for hundreds of years. That old calendar was calculated for the 8th time zone that Beijing falls

Defense and National Stability

Having built your particular community what were some of the Issues you needed to consider. – Counter Terrorism and Irregular weltare: Acting in concert with other means of national power, we must continue to be strong and show other affiliates and adherents under constant pressure, wherever they may be. To achieve good counter terrorism and irregular, the strategies involve an increase in standard police and domestic intelligence and also technology. With good technology has, however, expanded the range of military and law enforcement operations.Countering rregular welfare, we need to be connected with the community and make sure there isn't any space left (like, swamps, jungle, forests, and hills) for them to have their people train and learn how to fight, or recruit members throughout the community. – Power projection (aka force projection): We need to have an area distant to form our own territory In order to maintain our ability to project power In areas In which o ur access and freedom to operate are challenged. This ability is a crucial element of a state's power in International relations.There are soft and hard power projections. oft power projections are securing sea lanes of communication, next Is non- combatant evacuation, or humanitarian, last is peace-keeping as military operations designed to support diplomatic efforts to reach a long-term political settlement to an on-going dispute. Hard projections are compulsion deterrence, armed intervention or showing the flag which symbolic deployment of military forces toa region for the purposes of demonstrating political Interest, resolve or to take more forceful military actions. ? Environment: Globalisation has brought about an Increase in environmental egradation; some argue that it has also brought about an increase In awareness of environmental management. 2) What were some of the key considerations you had to bear In mind when you were bulldlng your society? – Operate effectivel y in cyberspace: In modern armed forces, we cannot conduct fast-paced, effective operations without reliable information and communication networks and assured access to cyberspace. o nowadays we need best supporung Infrastructure In order to face a range of threats that may destroy, disrupt or degrade assets. Therefore, we ould need to work with domestic and international allies and partners and endow In advanced capabllltles to defend our networks and resiliency towards cyberspace. – Counter weapons of Mass Destruction: Even though, how good our country Is, if ever there are people who make use of Illegal proliferation ot any type weapons operation.Our country may not be a safe and peace place. Thus, we need to implementa Cooperative Threat Reduction (Nunn-Lugar) Program, and planning and operations to locate, monitor, track, interdict and secure Weapons ot Mass Destruction and related omponents and the means and facilities to make them. 3) wnat Klnas 0T Tacllltles 010 you plan wnen you were DullOlng you community Heritage (Internal Security Department): To show the citizens about the threats from international terrorism, foreign subversion and espionage. Shelter and Radio Stations: Create Bomb Shelter, place to keep the family and people protected in order to avoid the outside disaster and stay safe for the time being. Having a Radio stations can allow the listeners to be well inform about what happen outside when in the bomb shelter has no power socket to plug in and watch he television also if have avoid overexposure to news rebroadcasts of the events. Television news of traumatic events can be particularly frightening to children, especially when it is viewed repeatedly.Thus, stay tuned to the local emergency response network or news station for up-to-date information and instructions. -Community Safety Centre: A place to give the people in the community to have a view on what happen when disaster strike. The centre comprises of the ‘house' plus a training room with full audio-visual facilities and remote handset quiz equipment to enhance the visit. ) How did you make the lives of your people colorful? – Common living space provided by public housing: Living together in the same neighborhood provides opportunities for people from different ethnic groups to interact. Have Community center and Shopping malls: Allow them to relax and learning new things in free time. – Have events and programs organized by grassroots organizations: Grassroots organization such as People's Association (PA) create common space through their wide range of programs and activities developed to cater to the needs and interests of every citizen. (Like home visits) 5) What are some easons for the rise of conflicts in societies and what would be some good means to resolve this? – Conflict over scarce resources: The natural resources of the world such as land, water, oil and fish are unequally distributed.Some countries have mo re of such resources while others have less. Those with less resource might use force to gain more, especially when these resources are necessary for survival and economic growth. -Conflicts over different ethnic groups: The lack of understanding among the racial groups can create suspicion and unhappiness among the people. This may lead to utbreaks of violence among ethnic groups. – To solve this, multi-racialism: The policy of multi-racialism promotes equality among the ethnic, with no special rights granted to any particular racial or religious group.Everyone has equal opportunities to succeed, regardless of their background. -Or, Common practices: An action that our country, everybody carries out together. Singing the national anthem, taking the pledge and attending flag rising ceremony. Talk about Bilateral ties and multilateral ties and military. We should adopt a natlonal securlty policy 0T deterrence supported Dy Olplomacy. Deterrence pollcy Is ased on being prepared for any form of threats while developing diplomatic relationships with as many countries as possible.Deterrence taken by countries to prevent and protect themselves from threats. These threats may be carried out by countries or non-state aggressors such as transnational terrorists. Deterrence could be practiced using the following methods: 1) Citizen armed force: If our country could not afford a large professional army. Thus, our government could plan to build a citizen armed force through enlisting able-bodied men into army. Like National Service (NS); all able-bodied male citizens ere called up to serve full-time NS. Through it, our country learns to defend their country.Not only that, NS also helps men to bond as they share a common experience during their training. This bonding helps to develop in them a sense of loyalty, patriotism and a shared destiny for our Country. 2) Total defense: A way to involve everyone in the defense of the country. It can only be effective only when all citizens believe that the country is worth defending, and are involved in our defense efforts. So, potential aggressors will think twice about attacking Singapore if they now they face the entire nation and not Just the armed forces.Total defense consists of five aspects: Military, Civil, Economic, Social and Psychological defense. 3) Beside building up a strong defense force within the country, we got to actively fosters friendly ties with the armed forces of other countries. This is conducted mainly through bilateral and multilateral military agreements, Joint military exercises, training programs and participation in the UN peace missions. – Bilateral military agreements and exercises: We have to make agreements with various countries to allow our troops to train in their countries. Examples; New Zealand, Indian and others.In addition to these agreements, we also conducts regular military training with neighboring countries, these training activities increase cooperat ion and strengthen ties among the participating countries. – Multi-lateral: It is similar to bilateral but it is more towards global issues. Where the Defense ministers from number of different countries gather together and talk about international problems. Like in the event of an external threat against a particular country, members would consult one another on the appropriate measures to be taken to deter the aggressor.

Consumersim, How It Controls Our Society Essay

With the rise of consumerism, our global society has become increasingly focused on consuming goods and services, as a means to feel good about ourselves and to drive the economies of the world. Without consumerism, our economy would collapse dramatically. Advertisers drive our society through manipulation and persuasion to drive their consumers to buy their products which are not relevant to their needs. Through exploration of the psychology of advertising the five stages of life, advertising theories and techniques and the work of composers like Bruce Dawe and Macklemore provide an understanding of advertising by writing about how consumerism is being influenced in our daily lives. Consumerism is a phenomenon that was always immanent in the relatively developed societies, where people purchased goods and consumed resources excessive to their needs. However, there was a major change after the Industrial Revolution. In the 1700’s, people were defined by the type of job they ha d for employment. The role of status in terms of class was formed together around in ways in which work was organised, and their fortune of wealth. This changed because of the industrial revolution as it was a period of great change. New industries like factories were being developed rapidly as a result of a number of inventions such as; the steam engine and spinning jenny, this machinery brought the industrial revolution to become the juggernaut that it was. Focus turned to the newer inventions to make life easier for working individuals and families with children. Now men and women of this modern society are not confined by their choice of employment but their ownership of trendy brands. Advertisements influence our daily lives by introducing new and improved ad campaigns manipulating the consumer into purchasing their product. Advertisements persuade consumers largely by appealing to their emotions, often using sensory information to get consumers to feel as though there is a sense of urgency about the offer, such as saying buy now, or limited time offer. There are many strategies that advertisers use when creating their ads and almost all of these strategies use the consumer’s emotions to make the consumer, desire the product. One of the strategies is Maslow’s Hierarchy of needs which is a five level pyramid that people go through to have a fulfilling life. Advertisers use this strategy by appealing to the consumer of a specific  level, if a consumer is on the Stage Three-Love and Belonging Needs, this level on the hierarchy is the acceptance and desire to fit in with other people, this can mean friends, family, significant others, or all of above. The men and women in this category will usually purchase the following item for the following reasons; magazines and anything else that will keep them updated with the latest trends, name branded item, perfumes and colognes, make-up, and sexy clothes to attract people of the opposite sex and gain love, lastly self-improvement books to avoid criticism and to be accepted by society. An example of this strategy is celebrity endorsements; this strategy is used in beauty products such as the Katy Perry Proactive Skin Care advertisement. In this advertisement, Katy Perry is indicating when she used the proactive treatment; her acne automatically disappeared within a short amount of time. Due to this product she started to feel confident in herself with perfect, clear skin manipulating the consumers to feel the same way. These products are not needed for the people living the life in stage five because they are self-actualisation. In this stage, the person feels that they have become everyt hing they possibly can as they have reached the level of extreme peace, knowledge and self-fulfilment they do not need anything else to make them happy. Advertisers tailor their advertisements towards target audiences by broadcasting their advertisements over the internet, television commercials and radio stations using basic methods of persuasion forcing their consumers to purchase their product. The advertisers achieve their goals by using the most common strategy for targeting their audiences which is AIDA. AIDA stands for (Attention, Interest, Desire and Action), this method is very helpful for the advertisers when designing powerful advertisements. An example of this is capturing the attention of the target audience. People see hundreds of advertisements daily, but they only read a small portion of the advertisement. Which is why capturing the consumer’s attention is the important part of designing the advertisement. The advertisers use large exciting headlines to make t heir advertisement interesting such as; Announcing, Breakthrough, Shocking, How to _, these words always breakthrough capturing the consumer’s attention. This kind of strategy works on consumers because the advertisers are making their advertisement seem exciting and new. Starting off with such powerful words make the consumers want to stop, watch, and listen. Another strategy is the Quadrant Theory. The Quadrant Theory relies on the natural path and western culture. In western cultures, people read from left to right and start from the top left corners, travelling right across the page and travelling down. Our eyes are trained to move this way so advertisers will put the most important info at the top of the page and lesser or secondary info at the bottom. The images are designed to attract attention at the top of the page where our eyes would naturally go anyway. An example of this strategy is the Whisker’s advertisement. In this advertisement our eyes automatically go straight towards the bulky grey elephant on the left side of the image, commencing right across the image to see a small kitten attacking the elephant with its claws, ending the advertisement with a message â€Å"Feeding your cat’s instincts†. This kind of strategy works on consumers because Whiskas is indicating to their target audience that the produ ct is meeting their cats’ instinct of desires by capturing their prey, and their prey of desire is captured as the elephant in their food product for cats. Techniques of persuasion are used by advertisers to manipulate the consumer and persuade them that they require to have it, right then and there. There are large numbers of techniques used in advertisements; most of the advertisers use the subtle use of humour and sex appeal. In the Aami Insurance advertisement, Rhonda is referring to her Bali trip as exotic and her interpretation of Ketut’s â€Å"You look so hot today, Rhonda† and †Like a sunrise† lines as flirting, when he is obviously referring to her badly sunburnt skin, is quite humorous and real. As Rhonda is replying with â€Å"Kiss me Ketut†, this is an enormous move away from typical car insurance ads where people have been in a car accident. It is only in the latest instalment when Rhonda returns home from Bali and is relaying her interpretation of her meeting with Ketut to her friend, which a minor car accident occurs. Luckily enough Rhonda was insured with Aami, they were quick to assist her. These aspects of the Aami advertisement appeal to the target audiences because they are wanting the consumer’s to think of the advertis ement when picking a choice of insurance, as Aami will always be there to assist you fast no matter where you are or how small the incident was. Another example of an advertisement that uses persuasive techniques is the â€Å"Despicable Me 2, Happy Meal† McDonalds advertisement which has the characters from the Despicable Me 2 being the main focus. However this ad is most appealing to children as the presence of minions are making it humorous and exhilarating using a mix of illusion and reality together as one. These techniques are pressuring the children to want their product with limited time offers. Even though these techniques are manipulating we are not completely blind to the effects of consumerism because some advertisements end up failing to attract the consumer’s attention and interest which makes the advertisement fail. Some people dynamically point out the negative aspects of consumerism composing poems or soundtracks in the way of which consumerism has taken over and is operating our minds. People like Bruce Dawe who has in sighted us the negative effects of consumerism through his poems. Bruce Daweà ¢â‚¬â„¢s poetry focuses on the concept of consumerism surrounding the modern era. Dawe’s poem â€Å"Televistas† follows a story-line of two characters watching television. He composes this romance converting it over to a parody (making fun of something by pretending it is serious and doing it in the same style) of two people meeting and falling-in-love. Dawe pinpoints this parody by saying that instead of the couple sharing a kiss, they â€Å"shared a samboy† (packet of chips), instead of gazing into another’s eyes, they were â€Å"Crunching in the afterglow† He is highlighting a serious message that perhaps like meeting a person, spending time with them, falling-in-love and sharing a first kiss are being replaced by consumer products such as watching television and eating brand named food. Bruce Dawe wants his reader to contemplate about our relationships and how they are being affected by the concept of consumerism. Dawe’s poem â€Å"Amer icanized† negotiates the negative effects of consumerism. This serves as an extended metaphor for how consumerism examines and dominates our society. His negative tone is made clear through lines such as (She loves him†¦but will not allow him outside. â€Å"The streets are full of nasty cars and men†) she whispers , this quote demonstrates the mother’s fear of her child being exposed to consumerism and how it dominates our society, protecting the child from being manipulated into desiring products he does not need. Dawe also highlights how consumerism compels us to consider buying products  excessively is healthy for us through the quote ‘she loves him’ ‘she’ is the mother for who consumerism is in this metaphor. This is meant to say how consumerism makes us consider it to be valuable to us. Dawe’s achievement is to have his audience realise that consumerism is suffocating by shoving new products into our faces, when in reality we do not need them at all. The song â€Å"WINGS† by Rap composer Macklemore and producer Ryan Lewis is about the pursuit of identity through the means of consumerism. The attempt is to dissect our infatuation and attachment to logos, labels, brands an d the fleeting happiness that is intrinsically linked to the almighty power of the purchase. Macklemore talks about how people do not question or even think about consumerist ways but just follow them. He quotes ‘Movement told me to be a consumer and I consumed it’ this is a good example of the trend ‘Nike’. ‘Nike’ is such a popular designer label for sports gear, the society do not care for what the product is or how much it costs, but the value it can have for them. Societies are able to keep up with these latest developments and movements without even blinking. Macklemore also talks about people judging others by the clothes they uniform in the quote’ More than just a pair a pair of shoes’ this is implying the shoes aren’t just ordinary shoes. These shoes are representing this person for who they are. Through ‘Wings’ Macklemore communicates that consumerism has manipulated the society to believe that they ne ed to wear specific brands to fit in and be accepted. Through the exploration of consumerism it has become clear we the societies are restricted by this way of life so much we don’t even realise it. The effect of living in this society is so great it has even been cultured from birth to adulthood contributing to buying popular brands, which the people do not necessarily need for survival and we are always exposed with advertisements everywhere we go. Having the true understanding of the Psychology of Advertising it becomes apparent we will realise how consumerism is dominating our world. This brings awareness of how consumerism and advertisement has taken domination of our lives and addresses out to the public. An analysis of the Psychology and techniques of advertisements has defined today’s society on how it has been dominated and manipulated with use of the poetry of Bruce Dawe’s ‘Americanized’ and ‘Televistas’, with also Macklemore soundtrack ‘WINGS’. With the rise of consu merism, our global society has become increasingly focused on consuming  goods and services, as a means to feel good about ourselves and to increase the economies of the world. Without consumerism, our economy would collapse dramatically. The advertisers motivate society through manipulating and persuasion to force their consumers to purchase their products which are not relevant to their daily needs. However, to make consumers stay interested in the product of desire, the advertisers enhance the awareness of their product sub-consciously to make sure their advertisement stays in their minds for the consumer to buy. In today’s societies, consumerism is the tale of life, even though it has dominated and manipulated us into thinking we have to follow the procedures of buying products we do not need.