Impact Of Internet Advertising On Television Advertising

Impact Of Internet Advertising On Television Advertising Various techniques and methods have been used by advertisers to convey the message their product is meant for and to create a brand image. This paper basically deals with the evolution of advertising, the typesof advertising and concentrating on the two most important types i.e. television and internet advertising. A comparison has been done of the two major types of advertising and the impact of internet advertising on television advertising is shown. EVOLUTION OF ADVERTISING: Earlier the capitalists ruled the market and early advertising was done by simple announcement of goods or services available in the traditional placard style. The government stepped in to counterweight the monopoly created by capitalism, but nature despises a vacuum and eventually the competing force came along. Once they realised that they were dependent on a single economy, the adversarial entities also got into the advertising game in order to attract business by this means rather than debasing the market, consumers and each other. The mass production of posters and circulars was initiated after the invention of Gutenbergs printing press in 1450. The first advertisment was a handbill, printed in Englishand introduced in 1472. The main purpose of this handbill was to propagate about the sale of a prayer book.This followed by the first newspaper ad, offering a prize money for finding 12 stolen horses, 200 years later.Classified ads started appearing frequently in Englands newsletter by the 17th century.These ads just consisted of the description of the product and their price whereas color and illustrations were introduced in the late 19th century. The commision system i.e. giving a discount of 25% on the ad space in newspapers, was introduced by the first advertising agency which was set up in 1841 by Volney Palmer in Boston. The concept of space selling initiated from here. The first full-service advertising agency was N.W.Ayer Son, established in 1869. Pears Soap launched one of the initial highly successful advertising campaigns. Thomas Barratt, Father of modern advertising, introduced a series of advertisements that featured children, nature and beautiful women, in order to promote the companys product. The influential inventions that have helped to shape media and in turn advertising are: Printing press: Broadcast of information done in the form of words through different newspapers and magazines. Radio: With the invention of radio, for the first time, advertising was heard and not just seen. The sales of products advertised on radio increased since every home in America was in a possession of a radio. The advertisers started promoting their products with the advent of jingles. Television: The invention changed everything. Invented in 1920s, television became popular in 1950s after the decrease in price. With this invention print and radio had to take a backseat as for the first time a commercial message was broadcasted with sight, sound as well as motion. Internet: The invention of internet technology has made the jobs of the advertisers quite easier and more effective as it is a very powerful and fast growing communication medium that provides the consumer with easy and quick access to information and knowledge. WHAT IS ADVERTISING? Advertising can be explained as the promotion of ideas, goods or services which results in the promotion of companies. The demand of the product can be increased by promoting about the product through advertising. Some find advertising to be an unnecessary assault on their senses-typified by either a billboard distorting a beautiful landscape or a loud-mouthed boor hard selling something they dont need. Others find it an unnecessary economic burden-the one that inflates the price of everything that is being bought. But advertising actually tends to take many forms apart from the various definitions given to it. It includes communication that evidently attempts to facilitate a transaction, reaction or action. Social interactions do not necessarily have the variant of advertising in it but industrial democratic societies revolve around it. Word of mouth is not an appropriate way to sell mass produced products-they must be delivered to distant consumers who have knowledge about them. Similarly an industrialized democratic society cannot operate/survive without competition or the ability of varied competitors to offer alternatives. Mass production, then, is nothing but freedom of speech, long distance. Advertising can be seen as a promoting strategy for a companys products in order to drive sales and services but also to create a brand identity and to communicate changes to the new product/service to the customers. Advertising has become an integral part of the corporate world and hence companies invest a considerable amount of revenue on it as their advertising budget. The various reasons for advertising are: There are various reasons and media which can be used for advertising. On this basis there are several branches of advertising. Print Advertising Newspapers, Brochures ,Magazines, Fliers It is one of the most popular and common means of advertising. The advertising space is sold according to the position of the advertisement, the area occupied by the advertisement and the readership of the publications. Print media also offers promotional brochures and fliers for advertising purposes. Example: Outdoor Advertising Billboards, Tradeshows and Events, Kiosks. It also a very popular medium for advertising attracting the outdoor customers through the use of billboards, kiosks and various events and tradeshows organized by the company. Example: Broadcast advertising -Radio, Television and the Internet Television, radio and the internet make this medium of advertising very popular amongst the various types of customers. The popularity of television advertisements was seen to grow right after the moment they were introduced. The total cost depends on time of broadcast, the span of the advertisement and the popularity of the television channel on which it is to be broadcasted. Example: Vodafone Essar initiated the Zoozoo campaign and won three awards including two gold and one silver at the AME awards ceremony held in Shanghai. The radio has been decreasing in popularity ever since television and internet advertising have been introduced, but still certain small-scale advertisers prefer them. Covert Advertising Advertising in Movies This is a special type of advertising in which a brand or product is integrated in some entertainment channels like television shows, movies or sports. There is no commercial specifying about the product or brand in the entertainment but it is evidently or subtly showcased in the entertainment show. Examples of covert advertising are: The American Idol judges: Paula, Randy and Simon all sitting at their large desk and drinking out of a large cup that says Coca-Cola. BMW, Ford and Ashton Martin cars were featured in the recent James Bond movie Casino Royale. Surrogate Advertising Advertising Indirectly It is prominently used in scenarios where advertising a particular product has been banned by the law. Products like alcohol and cigarettes are prohibited any kind of advertisement in several countries due to the injurious effect of these products on the health of people. These products have to innovatively come up with many other products that might have the same brand name and which will indirectly remind people of the cigarettes or alcohol of the same brand. Example: Kingfisher and Fosters are beer brands that use surrogate advertising to advertise their products. Public Service Advertising Advertising for Social Causes It is a technique that uses advertising to convey and promote social messages and issues like global warming, AIDS, poverty, illiteracy, energy conservation, etc. David Oglivy, one of the founders of marketing and advertising concepts, encouraged the use of advertising for a social cause. He once quoted: Advertising justifies its existence when used in the public interest it is much too powerful a tool to use solely for commercial purposes. Example: Celebrity Advertising: The modern day consumer is gradually getting immune to the claims made in various advertisements but there is still a section of advertisers that depend on the celebrities and the popularity that they bring along with them. Celebrity advertising involves signing up celebrities for various ad campaigns which includes television ads and print ads. Example: TELEVISION ADVERTISING HISTORY: Broadcasting developed with companies selling radios but gradually the companies realised that many households listened to radios for a significant amount of time everyday. These companies started a way to explore this medium as a way to convey their message across to the masses. Radio broadcasting began with radio program broadcast by station WEAF in the New York City on August 28, 1922. It was a 10 minute advertisement for the suburban apartment housing. By the late 20s radio advertising had advanced dramatically and was dominating the advertising world. The utilised the creative component to sell one product or another. This paved way for genesis of television advertising that was predicted to begin in a few more decades. It took United States a long time to recover from the Depression and the World War II which resulted in the gradual hold of the full time telecating until 1948. As television was totally a new phenomenon i.e. the one offering sound and moving pictures, the advertising sector moved very vigilantly into this domain as they were not sure what method would work best to promote their rpoducts on television to their customers. After doing extensive research through study and surveys, the advertising agencies concluded that the most effective way, at that moment, to reach their consumers was by creating shows that featured a single product or a line of products from a single company. This concept gave rise to television shows of the 1950s like Colgate Comedy Hour, Kraft Television Theater and Coke time. As the television gained popularity with more and more people watching it, the television networks raised the cost of doing business and this led to the increase of the cost incurred for telecasting a product on television forcing a massive change between the relationship of advertising agencies, the sponsors/clients and television networks. Sylvester Pat Weaver, NBC executive, introduced the magazine concept according to which the sponsors would purchase blocks of time in a show instead of sponsoring an entire show. This idea was resisted by Masison Avenue but after experimentation it was seen that this was an effective method in case of various packaged-goods companies manufacturing an abundance of brand names like Procter and Gamble with products like Jif (peanut butter), Tide (detergent) and Crest (toothpaste). The magazine concept dominated the television advertising by 1960 and from thereon. In order to reach maximum number of consumers, sponsors spread their messages across the schedule of various television shows. The evolution of the magazine concept marked the birth of most modern television advertising. CATEGORIES OF TELEVISION ADVERTISING: PROS AND CONS OF TELEVISION ADVERTISING: PROS: CONS: A lot of people can be reached on an international, national as well as regional level in a short period of time. Viewers may not view the commercial if it is not interesting. Different segments of people can be targeted with ease through one medium at the same time. The exposure is limited due to a specified amout of airtime and ad clutter and amount of information communicated is less. Helps to convey the message across with the help of sight, sound and motion and reach different targeted audiences easily. In order for the consumer to retain the advertisement and act, the exposure should not be restricted to a few numbers. The advertisement needs to reach the viewer minimum 5-7 times or else it will result in nothing but a waste of money. People are not loyal to one channel. Availability of various channels due to cable leads to various choices and so it becomes difficult for an advertiser to know the exact viewership for a particular program in order to reach maximum number of people. It is not necessary that a viewer may indulge in watching commercials during a break. Infact he may end up doing lot of other things like going to the bathroom, getting a snack or having a conversation with someone The relative cost of commercials is higher since it is dominant in the area of influence and the cost depends on creativity, airtime and production. INTERNET ADVERTISING: With the advancement and development in technology came the internet, which is considered to be the most efficient channel for communication. Internet was not considered as a serious option for advertising as the websites were expensive and was mainly funded by government and various academic institutions. But nowadays internet advertising has become one the most popular medium and the websites that did not support this did not survive. Internet advertising followed the commencement of the World Wide Web. The World Wide Web was introduced in 1991 by CERN located in Switzerland. It acted as an easily accessible medium for various companies to market their products. Online advertising experienced a rapid boom and by 2001, top companies like Yahoo!, Microsoft, American Online and Amazon managed to attain a viewership of around 125-442 million viewers. Originally advertisers had to pay to advertise on the internet, mostly in the manner of a banner at the top of a webpage.But nowadays they have to pay depending on the number of clicks their ad receives. The initial web ads were banners which were nothing but horizontal adverts located across the top of the webpage. But with the rapid evolution of the internet, the concept of banners also progressed. Now the information of the advertiser could be obtained just by scrolling the mouse over the banner. Some banners even contain short videos that show the product in action. The advertisers and webmasters found new ways of placing the ads on the internet apart from banners. The ads could now be included within the content of the page, vertical banners and small buttons. Vertical banners became very famous with the advertisers as the viewer can see the ad while scrolling down a long page. Earlier all these advertisements were encoded by the webmaster and then added to the webpage but nowadays there are third party organisations who do the job of putting the ads into the webpage. Internet advertising has become a necessity for all kinds of organizations, big or small, and it is a rare situation to not find a marketing department of a large firm that does not include an e-Advertising group. Although it is the most feasible way to advertise, still internet advertising accounts for just 2% of all the advertising spending in the economy today.This is mostly because of ths fact that internet advertisements are much cheaper than the television, radio or print advertisements. TYPES OF INTERNET ADVERTISING: BANNER ADS: Their main purpose is to do branding so that the consumer can recall it later and the other one is to ensure direct sales by either just clicking on the banner or calling the number given in the banner or just visiting the sales location mentioned. Example: UNICAST ADS: These type of ads pop-up and demonstrate something similar to a miniature television commercial. If the consumer is interested in the ad and wants to learn more about the product, then he can do so by clicking on the ad. Example: SIDEBAR ADS: These are the ads that are placed vertically on the computer screen and are generally known as skyscraper ads. They are larger than the banner ads and are more effective then them since they cannot be scrolled off the screen and so the time for which the viewer is on a particular page; he has to bear the sidebar ad. Example: BLOGGING: Blog is a type of website that used to maintain various comment entries, description of events or products and different materials like videos and graphics. Example: POP-UP ADS: These are ads that pop-up in another window and are more revenue generating then the banner ads. Example: SEARCH ENGINE SUBMISSION: This is done by submitting your site to different search engines and works better with smaller search engines. SEARCH ENGINE OPTIMIZATION: This strategy works by getting your website ranked amongst the top websites which makes it a point that someone is likely to visit your website. TEXT LINKS: These are links which the viewer can click to visit another site. Owners of two websites can agree to swap links meaning that both of them install a link on the other owners site. FLOATING ADS: These ads pop-up on the screen and then drift anywhere within a timespan of 5-30 seconds. Example: IMPACT OF INTERNET ADVERTISING ON TELEVISION ADVERTISING: The advertising industry has been dominated by the television industry for all these years until recently with the advent of internet which resulted in a social boom as the social networks provided viewers with online movies and video. A huge amount of time is spent by the viewers on the internet then watching television. Internet helps to satisfy particular interests of people more completely which television fails to do. The internet provides the viewers with more and a better choice which gives them immediate satisfaction by helping them concentrate on the subject they are looking for at that moment. The monopoly of television over its viewers is no longer prevalent and is gradually decreasing. The use of DVRs has also led viewers to switch from television to internet as the DVR owners are now skipping all the television commercials. Television ads are found to be long, troublesome and easily avoidable whereas there are certain types of internet advertising which cannot be avoided and it must be watched since it is brief and interesting. The marketers are now accomodating as much as 20% of their advertising budget to internet advertising as internet advertising is more interesting and affects the brand image in a completely different manner as compared to television advertising. Also, different viewers can view different advertisements on the same webpage while browsing through the internet whereas this option is not available with television advertising. Advertisers have realised that internet works as a direct communication medium with their customers and that providing them with useful information about their products, helps them build a customer database for their future use. The major characteristics of internet advertising that distinguishes it from television advertising are: CONCLUSION: In order to reap the benefits of information technology, Internet works as a stepping-stone. The future of internet advertising is very bright and advertisers should refocus their ideologies about advertising in relation to the use of internet and the policy pertaining to privatizing the internet service. The popularity of the internet can be seen by the usage in different regions depicted in the graph below: As it has been shown above that internet is gradually taking over the advertising market and destroying the monopoly of television advertising, we can easily say that internet advertising can turn out to be the new leader of advertising and entertainment in future.

A Day in the Life of a Teacher Essay

I hear the sound of my alarm clock at 6:30am. Time to get up! I wish it was Saturday, no school! No, I’m not a child, nor a student, but a teacher! You don’t think we enjoy everyday at work, do you? No. That’s rubbish. Let me continue with my story of a day in the life of a teacher.  As I force myself out of bed, a chilling thought comes over me. It’s Wednesday. This means I still have three whole days to get through until the weekend. Better get a move on if I want to make it on time. First, I take a shower. I do this every morning to liven myself up and to prepare for the day ahead of me. Today first up we have a whole school assembly. That’s one reason why I don’t like Wednesdays. The other few reasons I particularly don’t like the day Wednesday is that I have recess yard duty and in the afternoon is the paper parade. I step out of the shower, thinking such thoughts of what has been happening in the last few days and what I have to do today. I get dressed and go out to have breakfast. Mmm, I like breakfast, my last chance in the morning to relax and not think about work, but it eventually creeps into my head anyway. Once I am finished I remember and organize, well I try to remember and organize everything that I will need. Which is a lot. When I arrive at school, about 10 to 8 I park, load up my stuff and walk to the front office. In the staff room I have a social chat to the other teachers, we talk about assembly, make our coffee or tea and get ready to leave. With a mug in one hand, handbag and everything else in the other, we back onto the staff door and out the front office. You can always tell a new teacher, they haven’t got the art of getting out the staff door in the morning perfected yet. I make my way to class avoiding the students and setup and wait in the class until the bell goes at half past 8. Outside the kids are eagerly waiting to be let inside, like a pack of puppies waiting for you to open the door just so they can jump all over you with their muddy paws. What do they eat, must be something like froot-loops. Which would explain not just the sugar rush but a for a few others something else too. As soon as we are all in class, which doesn’t take long, I give announcements and ask the class to take their chairs to assembly. When we arrive I round up my class, and once everyone is seated its time to go home. I wish! Though it is about 20minutes later. At the beginning of every assembly we stand and sing the national anthem. Which doesn’t sound like an anthem at all. Instead of sounding like we are proud and free, it’s sung in a droning tone. When we sit down I shush all the chatters and the assembly begins. As a teacher it’s our duty to listen to what is happening around the school while also keeping a small eye, quite like a hawks, on the class. We all usually sit back, act interested and see all the small things that go on. Like the two kids who like each other keep pretending to ‘look around the room’ but are really trying to catch a smile. Then there are the bad kids, who are trying to make peashooters and all the usual blabbermouths who can’t even wait until recess to talk. Since this assembly is so boring and I am bored I will go over, grab the troublemakers and sit them next to me. The rest of assembly goes on like this and is pretty much a huge waste of time and effort. At the end we ask our class to move off. We head off and back to class, when we are all finally in class I give out a quick spelling test. It’s really a time waster and a fill in until recess. When the bell goes I think of how nice it will be to relax in the staff room. Then a student comes up and mentions something about handing a form in today, Wednesday. It hits me then that I have to do.. yard duty. Out I go, trying to avoid the smaller kids who seem to want to follow me around, some even cling my leg . At the end of recess I have a 5minute break in the staff room. Some break! I quickly get a drink and then hear the bell, time to go to class. Back in class its maths time. Everyone lines up, and then I tell him or her to go inside. I ask my class to sit on the mat after about 10minutes and 2 disagreements everyone is seated. I have release time so I wait for the principal to come, because he is taking over my class. Release time, although it is called ‘release’ is a time where we just do things that aren’t done yet. Like marking work, writing a program, or putting together all the things we need to. I have reports to write, since it is the end of the term. There are a few simple things to do when writing reports to make the process as simple, easy and stress free as possible. First sort out the kids. There’s the good, the bad and the in between. The in between are really good kids, which you personally don’t like and torture for the fun of it. Then write a set paragraph for each of the groups, with 3-5 different wordings, which really mean the same thing. Once children are categorized the fun begins. Comment after comment is inserted into the report, but when I feel that a student stands out, I add my own personal touch. Two words -Be creative. After report writing I have to mark work, this is a very slow and boring process. After a few minutes a fellow teacher of mine comes into the computer room to tell me that the Principal has left for a meeting and I will have to go back and take my class, even though there is only 10minutes until the lunch bell rings.

The History of the Human Management of Honey Bees

The history of honey bees (or honeybees) and humans is a very old one. Honey bees (Apis mellifera) are an insect that has not exactly been domesticated: but humans have learned how to manage them, by providing them with hives so we can more easily steal the honey and wax from them. That, according to research published in 2015, happened in Anatolia at least as long ago as 8,500 years. But physical changes to bees that are kept are negligible from those that are not kept, and there are no specific breeds of bees that you could reliably identify as domesticated versus wild. Three distinct genetic subspecies of honey bees have been identified, however, in Africa, Eastern Europe, and Western Europe. Harpur and colleagues identified evidence that Apis mellifera originated in Africa and colonized Europe at least twice, producing the genetically distinct Eastern and Western species. Surprisingly, unlike most domesticated species, managed bees have a higher genetic diversity than their progenitors. (See Harpur et al. 2012) Honey Bee Benefits We are fond of the stinging Apis mellifera, of course, for its liquid honey. Honey is one of the most energy-dense foods in nature, consisting of a concentrated source of fructose and glucose containing approximately 80-95% sugar. Honey contains trace amounts of several essential vitamins and minerals and also can be used as a preservative. Wild honey, that is to say, collected from wild bees, contains relatively higher levels of protein, because the honey contains more bee larva and larva parts than kept bees. Honey and bee larva together are excellent sources of energy fat and protein. Beeswax, the substance created by bees to encase their larvae in combs, was and is used for binding, sealing and waterproofing, and fuel in lamps or as candles. The 6th millennium BC Greek Neolithic site of Dikili Tash contained evidence for the use of beeswax as a binding agent. New Kingdom Egyptians used beeswax for medicinal purposes as well as embalming and mummy wrapping. Chinese Bronze Age cultures used it in the lost-wax technique as early as 500 BC, and as candles by the Warring States Period (375-221 BC). Early Use of Honey The earliest documented use of honey dates to at least the Upper Paleolithic, some 25,000 years ago. The dangerous business of collecting honey from wild bees was accomplished then as today, by using a variety of methods, including smoking the hives to reduce the response of the guard bees. Upper Paleolithic rock art from Spain, India, Australia, and southern Africa all illustrate collecting honey. Altamira cave, in Cantabria, Spain, includes depictions of honeycombs, dated approximately 25,000 years ago. The Mesolithic Cueva de la Araà ±a rock shelter, in Valencia Spain, contains depictions of honey collection, bee swarms, and men climbing ladders to get to the bees, at ~10,000 years ago. Some scholars believe that collecting honey is much earlier than that  since our immediate cousins the primates regularly collect honey on their own. Crittendon has suggested that Lower Paleolithic Oldowan stone tools (2.5 mya) could have been used to split open beehives, and theres no reason that a self-respecting Australopithecine or early Homo could not have done that. Neolithic Bee Exploitation in Turkey A recent study (Roffet-Salque et al. 2015) reported discovering beeswax lipid residues within cooking vessels throughout the prehistoric world from Denmark to North Africa. The earliest examples, say researchers, come from Catalhoyuk and Cayonu Tepesi in Turkey, both dated to the 7th millennium BC. Those come from bowls which also contained mammalian animal fat. Further evidence at Catalhoyuk is the discovery of a honeycomb-like pattern painted on the wall. Roffet-Salque and colleagues report that according to their evidence, the practice became widespread in Eurasia by 5,000 cal BC; and that the most abundant evidence for honeybee exploitation by early farmers comes from the Balkan peninsula. Beekeeping Evidence Until the discovery of Tel Rehov, evidence for ancient beekeeping, however, was restricted to texts and wall paintings (and of course ethnohistoric and oral history records, see Si 2013). Pinning down when beekeeping began is thus somewhat difficult. The earliest evidence of that is documents dated to the Bronze Age Mediterranean. Minoan documents written in  Linear B  describe major honey stores, and based on documentary evidence, most other Bronze Age states, including Egypt, Sumer, Assyria, Babylonia, and the  Hittite kingdom  all had beekeeping operations. Talmudic laws from 6th century BC describe the rules of harvesting honey on the Sabbath and where the proper place was to put your hives relative to human houses. Tel Rehov The oldest large production facility for producing honey identified to date is from Iron Age Tel Rehov, in the Jordan Valley of northern Israel. At this site, a large facility of unfired clay cylinders contained the remains of honey bee drones, workers, pupae, and larvae. This apiary included an estimated 100-200 hives. Each hive had a small hole on one side for the bees to enter and exit, and a lid on the opposite side for the beekeepers to access the honeycomb. The hives were located on a small courtyard that was part of a larger architectural complex, destroyed between ~826-970 BC (calibrated). About 30 hives have been excavated to date. Scholars believe the bees are the Anatolian honey bee (Apis mellifera  anatoliaca), based on morphometric analyses. Currently, this bee is not local to the region. Sources Bloch G,  Francoy  TM, Wachtel I, Panitz-Cohen N, Fuchs S, and Mazar A. 2010.  Industrial apiculture in the Jordan valley during Biblical times with Anatolian honey bees.  Proceedings of the National Academy of Sciences  107(25):11240-11244. Crittenden AN. 2011.  The Importance of Honey Consumption in Human Evolution.  Food and Foodways  19(4):257-273. Engel MS, Hinojosa-Dà ­az IA, and Rasnitsyn AP. 2009. A honey bee from the Miocene of Nevada and the biogeography of Apis (Hymenoptera: Apidae: Apini).  Proceedings of the California Academy of Sciences  60(1):23. Garibaldi LA, Steffan-Dewenter I, Winfree R, Aizen MA, Bommarco R, Cunningham SA, Kremen C, Carvalheiro LG, Harder LD, Afik O et al. 2013.  Wild Pollinators Enhance Fruit Set of Crops Regardless of Honey Bee Abundance.  Science  339(6127):1608-1611. doi: 10.1126/science.1230200 Harpur BA,  Minaei  S, Kent CF, and Zayed A. 2012.  Management increases genetic diversity of honey bees via admixture.  Molecular Ecology  21(18):4414-4421. Luo W, Li T, Wang C, and Huang F. 2012.  Discovery of Beeswax as​   Journal of Archaeological Science  39(5):1227-1237.binding agent on a 6th-century BC Chinese Turquoise-inlaid Bronze sword. Mazar A, Namdar D, Panitz-Cohen N, Neumann R, and Weiner S. 2008.  Iron Age beehives at Tel Rehov in the Jordan valley.  Antiquity  81(629–639). Oldroyd BP. 2012.  Domestication of honey bees was associated with   Molecular Ecology  21(18):4409-4411.expansion of genetic diversity. Rader R, Reilly J, Bartomeus I, and Winfree R. 2013.  Native bees buffer the negative impact of climate warming on honey bee pollination of watermelon crops.  Global Change Biology  19(10):3103-3110. doi: 10.1111/gcb.12264 Roffet-Salque, Mà ©lanie. Widespread exploitation of the honeybee by early Neolithic farmers. Nature volume 527, Martine Regert, Jamel Zoughlami, Nature, November 11, 2015. Si A. 2013.  Aspects of Honeybee Natural History According to the  Solega.  Ethnobiology Letters  4:78-86. doi: 10.14237/ebl.4.2013.78-86 Sowunmi MA. 1976.  The potential value of honey in  Ã‚  Review of Palaeobotany and Palynology  21(2):171-185.palaeopalynology  and archaeology.

The Sleep Quality Of College Students Essay - 1220 Words

EXECUTIVE SUMMARY The research was done to measure the sleep quality of college students and compare these results to other studies. The primary and secondary research were conducted. Three peer-reviewed journal articles were used to conduct secondary research. Seven students at Sacramento City College were surveyed for the primary research. An analysis of both primary and secondary research found similar results. An analysis found that students did not get enough sleep. Most of respondents (71.4%) getting less than 7 hours per night, while the other percentage (28.6 %) reported sleeping between 7 and 8 hours. College students can improve the quality of sleep by creating a regular wake and sleep schedule, avoiding caffeine before going to sleep, and limiting afternoon naps to one hour or less. The Importance of Sleep Introduction Sleep deprivation is a common problem amongst college students. Many students, who may have work as well as other responsibilities, spend a lot of time at night to finish their homework. However, not sleeping for enough time can lead to negative effects, such as reduction of comprehension during class, getting a lower grade point average, and having a negative mood. Sleep problems can have a great influence on mental health. 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College students rarely find themselves getting about eight hours of sleep every day. Thus started the idea of how a student’s academic performance can be affected by the amount of sleep they get. The research article, â€Å"Sleep Quality and Academic Performance in University Students: A Wake-Up Call for College Psychologists† written by Steven P. Gilbert and Cameron C. Weaver, represents theRead MoreThesis Statement : Sleep Deprivation1414 Words   |  6 PagesEng 112.0004 Mrs. B. Peterson October 13, 2017 Sleep deprivation Thesis Statement: Sleep deprivation is harmful to college students because it hinders student learning and jeopardizes their safety while driving. I. Learning a. Memory b. Lack of attention II. Safety a. Fatigue b. Decision making Sleep is one of the unavoidable daily-living activities and it is one of the most important factors contributing to a person’s health. A quality sleep is essential for the physical, cognitive andRead MoreThe Effects Of Sleep On Health And Quality Of Life Through Prevention And Treatment Of Disease Essay1589 Words   |  7 PagesThis essay will show different sleep interventions that have been used among one of the most sleep deprived generations, college students. An intervention is a way to improve health and quality of life through prevention and treatment of disease and other physical and mental health conditions. 7 out of every 10 college students say that they get fewer than the suggested amount of sleep each night. While many students aren’t sleeping enough either, 68% of those student’s state that they have troubleRead MoreCollege Students : Sleep, Sleep Disorders, And Mental Disorders898 Words   |  4 Pagespeople hear the word sleep, they often fantas ize themselves crawling into their cozy bed after a long, tiresome day. For countless college students, sleep is often just a dream. Countless studies have been done to attempt to understand why college students seem to lack of sleep and why they have a challenging time acquiring a suitable night’s sleep. After skimming through various articles, I found a few major themes correlated with college students and sleep: poor GPA, sleep disorders, and mentalRead MoreThe Sleep Patterns Of University Students993 Words   |  4 PagesThe sleep patterns of university students are more problematic than those of high school students and non-university-attending adults: in one report, university students obtained fewer hours of sleep at night on leisure days relative to high school students, and their nighttime mid-sleep time was later on school days relative to that of high school students (Urner, Tornic, Bloch, 2009). Sleep problems in university student’s likely result from my riad influences, including biological factors suchRead MoreSleep Deprivation On College Students1488 Words   |  6 Pages Sleep Deprivation in College Students Stress Management Betty Diaz August 14, 2017 Abstract A common problem in many young adults in college is sleep deprivation. College students are some of the most sleep deprived people. Their sleep hygiene behavior is worse than adults. An adequate amount of sleep time is 7 to 8 hours each night to complete a regular sleep cycle. When college students have less sleep time, they are disturbing their sleeping cycle and their bodies respond by decreasing theirRead MoreCollege Students Minds Are Getting Enough Sleep1618 Words   |  7 Pagesthing on many college students’ minds is getting enough sleep. Many college students may not think sleep is an integral part of life, when in fact many researchers have found how truly important it is. College is a time when students are transitioning into young adulthood, with increasing amounts of personal responsibility (Brown, Soper, Buboltz , 2001). This increase in responsibility, that at one point didn’t exist because of familial support, can lead to an interference in student sl eep patternsRead MoreThe Effect Of Sleep On Undergraduate Academic Performance1138 Words   |  5 Pagesof Sleep on Undergraduate Academic Performance There are only a few needs of humans that are essential for survival. These include food, water, oxygen, and sleep (Gilbert Weaver, 2010). A lack of any of these fundamental needs can be detrimental to human functioning (Orzel-Gryglewska, 2010). The effects of sleep deprivation are numerous. Without sleep humans can be irritable, distracted, forgetful, and even experience hallucinations. There are even diseases associated with continual sleep deficiency